The great Bond cover up

Ian Fleming came up with the hearts design for the publication of his first Bond novel, Casino Royale, which was published by Jonathan Cape in April 1953, selling nearly 5,000 copies in its first month. Jonathan Cape published all 14 of Fleming's Bond books until the last - Octopussy and The Living Daylights - in 1966 Photograph: Jonathan Cape

Pan Macmillan acquired the paperback rights for Casino Royale, and for all subsequent Fleming Bond novels. This 1955 paperback edition featured the first ever published picture representation of 007 Photograph: Pan Macmillan

A 1960s Pan Macmillan cover, showing a representation of Fleming's 007 clearly influenced by the casting of Sean Connery as James Bond beginning with Doctor No (1962) and From Russia With Love (1963) Photograph: Pan Macmillan

Penguin reissued Fleming's Bond stories in 2002 with iconography clearly derived from the later 007 films. Photograph: Penguin

Penguin republished the book in 2004 as part of their "Modern Classics" series, echoing the contemporary reappraisal of Fleming as a writer of historical significance, above and beyond the success of the Bond film franchise Photograph: Penguin

Ian Fleming would have turned 100 on May 28 this year. To celebrate the anniversary, Penguin are reissuing the Fleming Bond series with new, retro-styled covers Photograph: Peguin