Last year, when Ford announced pricing for the 2025 Bronco, it listed the Raptor as starting at $91,930, with destination. But if you check Ford's consumer site right now, you'll see the off-road SUV has a significantly lower MSRP. The 2025 Bronco Raptor now starts at $81,990, nearly $10,000 cheaper than before.
The reason for the price cut is related to a shakeup with the base Bronco lineup. A Ford spokesperson told Motor1 that it's "adjusting the price of the Bronco Raptor to provide customers who prefer a four-door with another high-performance vehicle option" because it replaced the two- and four-door Wildtrack trim with the two-door-only Stroppe "as the top off-road package in the base Bronco lineup."
Under the hood of the Raptor is a twin-turbocharged 3.0-liter V-6 engine making 418 horsepower and 440 pound-feet of torque. It's Ford's high-performance competitor to the Jeep Wrangler 392, which is more powerful, producing 470 hp, but, as of now, way more expensive than the Bronco. The Jeep starts at over $100,000.
The rest of the Bronco lineup isn't as lucky as the Raptor. The entry-level Bronco Base, reintroduced for 2025, is $1,010 more expensive than before, and the Bronco Big Bend is now an additional $940.
All other Bronco trims are $100 more expensive, but the added cost comes from a higher destination fee. Ford is now charging $1,995 to ship the 2025 Bronco, up from $1,895—a minor adjustment when many in the industry are raising prices by the thousands.
| 2025 Ford Bronco Trim | New Price (w/ $1,995 destination fee) | Old Price (w/ $1,895 destination fee) | Price Difference |
| Base | $40,990 | $39,980 | +$1,010 |
| Big Bend | $43,215 | $42,265 | +$950 |
| Outer Banks | $49,935 | $49,835 | +$100 |
| Heritage Edition | $51,470 | $51,370 | +$100 |
| Badlands | $52,380 | $51,990 | +$100 |
| Stroppe Edition | $77,630 | $77,530 | +$100 |
| Raptor | $81,990 | $91,930 | -$9,940 |
Source: Ford via The Truth About Cars
