Whether it’s a linen shorts set for summer or a plaid co-ord for winter, pyjamas are among the best wardrobe investments you can make. The comfort blanket you might need after a long day in the office or your essential WFH wardrobe (no judgment here), there are few better feelings than putting on a fresh set for at-home lounging.
There’s never been more choice when it comes to the best pyjama brands. From chic sets you could easily wear to the office to striped boxer-style shorts, pyjamas are more fashionable than ever.
Sleeper and Olivia Von Halle are premium favourites for satin sets, while Piglet and Tekla specialise in traditional striped and check designs. On the high street, M&S, Next and John Lewis are failsafe shops for affordable and high-quality styles, while The White Company sells sets that feel a real treat.
Elsewhere, Chelsea Peers and Desmond & Dempsey have become synonymous with the kind of sleepwear that’s perfect for gifting (think playful prints and luxurious fabrics), while Damson Madder and Stripe & Stare have found favour with the Gen Z crowd.
Whether you’re looking for pure practicality, affordability or a little bit of luxury, I’ve rounded up the best pyjama brands to have on your radar, from high street staples to investment labels. Lounging has never looked so good.
Why you can trust IndyBest reviews
As senior shopping writer at The Independent, I specialise in fashion, reviewing everything from mid-range designer bags to ballet flats, summer frocks and wedding guest dresses. I’ve also reviewed the best pyjama sets, so I know the brands to turn to for comfortable fabrics and designs, which is particularly important for sleepwear.
I love luxury labels like Sleeper and Olivia Von Halle for pyjama sets that you can get your cost-per-wear with outside your home too, but some of my most-worn pyjama sets hail from more affordable labels like Damson Madder, M&S and Chelsea Peers. Over the years, I’ve lounged in dozens of pyjama sets, so you can rest assured my suggestions for the best pyjama brands come thoroughly tried-and-tested.
High street pyjama brands
Asos
Your one-stop-shop for all fashion finds, Asos sells an eclectic range of sleepwear – from satin sets to shirts and shorts. As well as affordable essentials from Asos’s own in-house range Design, you can shop pieces from the likes of Topshop, Gilly Hicks, & Other Stories, New Look and Chelsea Peers. Among the (literally) hundreds of styles available, you’re sure to find a gem.
New Look
Known for its budget takes on trends, New Looks pyjama offering is just as affordable. From £29.99 for a full set to £22 for shorts and a tank, the numerous styles available come in fun prints, simple colour block designs and in tall, maternity and petite sizes.
Mango
High street favourite Mango has infused its fashion ethos into its pyjama offering with luxe-looking designs at purse-friendly prices aplenty. Available as separates and as sets, shop everything from pyjama jackets and knitted co-ords to contrast piping shirts and matching trousers.
Marks & Spencer
You likely owned a pair of M&S pyjamas as a kid – and the stalwart’s adult offering is just as covetable. Pleasingly affordable and with hundreds of styles available (including under-£25 co-ords), you’re spoiled for choice. Whether you’re after satin or jersey designs, head to the stalwart for reliable essentials.
Hush
At the pricier end of the high street, Hush’s sleepwear has a classic feel – think vintage-inspired patterns and striped sets. A stellar store for gifting, all the pieces look far more luxurious than their under-£80 price tags suggest.
River Island
Affordable favourite River Island has an excellent range of pyjamas available, from bold animal print sets to classic striped shirts and bottoms. Starting from just £22, the store’s perfect for refreshing your sleepwear collection on a budget and many of the styles also come in plus and maternity sizes.
Matalan
A budget destination for all your nightwear needs, Matalan’s sleepwear is not to be sniffed at. Starting from just £8.50 for pyjama bottoms, expect everything from printed nightwares, matching camis and shorts to £11 jersey sets.
Uniqlo
Uniqlo’s sleepwear is infused with the same no-nonsense minimalism as its fashion lines. From striped, long-sleeve sets and classic plaid shirts with matching bottoms to camis, flannel trousers and satin short-sleeved sets, head here for elevated staples at stellar prices.
John Lewis & Partners
Not only can you find affordable and stylish pyjama sets from John Lewis’s in-house Anyday range, but the stalwart also sells the likes of Chelsea Peers, The Nibs and Bluebella. From playful animal print sets to traditional plaid sets, there’s almost too much choice.
Boux Avenue
Whether you’re after a comfort-first co-ord or a sexier set, Boux Avenue has you covered on all fronts. From satin styles and lingerie pieces to plaid and stripe designs, the shop’s sleepwear collection is fairly priced and eclectic.
Gap
Synonymous with off-duty style, Gap’s sleepwear is second to none. Affordable and well-crafted, expect cosy knit pieces, checked bottoms, ruffled shorts and short-sleeved shirts. Catering for every taste, the designs come in myriad finishes and colours.
Next
Selling women’s, men’s and children’s pyjama sets, Next is one of the best destinations on the high street to kit out the entire family. With its styles starting from just £14, the retailer combines affordable prices with playful and traditional designs. This berry stripe short set puts a stylish spin on lounging (£32, Next.co.uk) while this leopard print T-shirt set is a steal (£16, Next.co.uk).
Mid-range pyjama brands
Chelsea Peers
Much-loved for its printed sets (particularly its annual Christmas styles), Chelsea Peers is one of the best pyjama brands for gifting year-round. Founded in 2012, the brand has grown into a B Corp-certified company using sustainable practices and fabrics. With everything from jersey long-sleeved, cotton short sets, nightgowns, dressing gowns and a maternity styles available, there’s something for everyone.
TBCo
A buzzy name in the sleepwear world, you’ll likely recognise TBCo’s scallop-trim sets, Peter Pan collar detailing and wide striped designs from Instagram. Sustainability is at the brand’s core, from responsibly sourced fabrics to a fair production line. This burgundy ruffle set (£99, Tbco.com) is as stylish as it is sure to be comfortable.
Damson Madder
The Instagram-viral label Damson Madder recently ventured into nightwear. Inspired by vintage prints and silhouettes, the long-sleeve sets boast a laidback, oversized fit while the short sets comprise of a playful camis and broderie shorts. Whether helping you feel put together at bedtime or keeping you cosy while working from home (the designs are easily passable on Zoom), its sets are well worth the investment.
Elizabeth Scarlett
Much loved for its floral and celestial prints, Elizabeth Scarlett translates the eponymous founder’s watercolor paintings into embroidered designs on fabrics. The result are serotonin-boosting pyjama sets made from soft cotton material – the fashion world is obsessed.
Their Nibs
Founded more than two decades ago, Their Nibs is a fashion-insider favourite thanks to its stylish sleepwear in classic prints (think gingham, stripes and floral). Its unique styles are the kind that can easily be worn in the real world. This this frilled celestial set (£36.40, Theirnibs.com) is case in point.
Stripe & Stare
Aside from its supremely comfortable underwear, Stripe & Stare is much-loved for its range of pyjamas that cater for every taste. From striped sets to cami and short co-ords, knitted pieces and long jersey designs, head here for premium basics.
Luxury pyjama brands
Skims
Synonymous with luxe loungewear, Kim Kardashian’s label Skims is proving sleepwear is anything but boring. Whether it’s the soft robes and viral lounge dresses or more classic poplin shirts and lace camis, the range has you covered for everything from napping to pilates.
The White Company
If you’re treating yourself, The White Company’s pyjama offering oozes luxury – think waffle sets, brushed cotton and silk pieces. Priced between £30 for a separate and £198 for a silk, piped set, there’s sleepwear for both ends of the budget.
Sleeper
Luxury sleepwear label Sleeper needs little introduction. Its feather-adorned party pyjamas are an influencer-favourite while its recent branching out into coats is pitch perfect. But back to the pyjamas – from wafty satin sets to linen gingham designs, its sleepwear is a statement that’s worth the investment.
Piglet
As well as producing those gingham bedding sets you’ve likely seen all over Instagram, Piglet designs sleepwear that makes bedtime a decadent affair. The crisp linen sets come in gingham prints that match the brand’s bedding or block colours with contrast piping.
Desmond & Dempsey
Desmond & Dempsey’s boldly printed pyjama sets are instantly recognisable. From those jaguar motifs to parrot prints and floral designs, the label’s sleepwear is go-big-or-go-home. Beautifully made and available in a variety of silhouettes – from shirts to shorts and night dresses – there’s something for everyone.
Toast
Toast’s pyjama sets feel like a real treat. From striped organic cotton and flannel designs to gingham seersucker pieces, the label infuses the same global influences into its sleepwear as it does into its fashion and homeware lines. Head here for bold prints, night dresses and statement pyjama jackets.
Dora Larsen
A go-to for luxurious lingerie, Dora Larsen’s pyjama offering is just as dopamine-heavy and sensual. Its cami sets, night slips and shirts come in vibrant finishes (think lilac, lime and teal) with ruffles and lace adding the final flourish.
Bedfolk
Bedfolk’s sleepwear collection revolves around five hero buys: a linen shirt, matching linen trousers, cashmere socks, a cotton robe and slippers. The label’s luxe pyjamas are ideal for minimalists.
Tekla
Sleepwear label Tekla counts Harry Styles and Alexa Chung among its fans – and its bathrobes are now a certified status symbol. Its pyjama selection is infused with the same Danish minimalist, whether it’s a striped poplin set or a plaid flannel design. Cosy and practical yet aesthetically driven, it’s no wonder that the fashion pack are obsessed.
Rixo
Rixo designs pyjamas good enough to leave the house in (would we expect anything less from the go-to dress label?). From polka dot co-ords to lace cami sets, the brand’s sleepwear offering has the same vintage-inspired feel as its fashion lines. Yes, they’re an investment – but you’ll get your cost per wear.
Fable & Eve
Whether you’re after a statement printed set or an investment silk design, Fable & Eve’s luxurious sleepwear is well worth a browse. Classic and indulgent, the brand is also a go-to destination for gifts that are sure to impress.
Looking for more loungewear inspiration? We’ve rounded up the best women’s dressing gowns
