While the world's top tennis players battle it out on the hallowed courts of Wimbledon, it's the increasingly bold fashion statements from the stands that are truly serving up a spectacle this year.
The annual tournament, long associated with understated elegance, appears to have transformed its spectator areas into an unexpected runway.
"Wimbledon has turned the stands into a catwalk, and I am here for it," declares model and presenter Leomie Anderson, who is covering the event as Clearpay’s fashion expert this season.
Her observation highlights a significant shift from recent years, which saw guests largely adhering to a "quiet luxury" aesthetic defined by demure dresses, boxy blazers, and the occasional fascinator.
“There’s a real shift happening,” Anderson says.
“People used to play it safe with blazers, midi dresses, the usual suspects. But this year, the crowd is serving. It’s like everyone got the memo that Wimbledon is just as much a style moment as it is a sport.”
This sartorial revolution is backed by compelling data from Clearpay.
Broderie anglaise, a delicate embroidered fabric, is experiencing a significant boom, with maxi dresses in the style seeing a 147 per cent increase and skirts up by 33 per cent.
Hats are also enjoying a high-fashion renaissance, with floppy styles surging by 99 per cent.
Adding a splash of colour to the courtside scene, butter-yellow has emerged as a dominant trend, according to the payment platform.
The best celebrity looks managed to balance the wearer’s personality with a playful nod to the tournament’s stereotypes – from Wimbledon whites to strawberries and cream.
“There’s something powerful about its simplicity, the traditions – the setting, the subtlety,” says Anderson. “People know they have to bring their A-game.”
Here are some of the best-dressed celebrities at the tournament so far and how they aced Wimbledon style.
Olivia Rodrigo
A masterstroke in edging up tradition, singer Olivia Rodrigo, 22, wore a red gingham shirt dress by Ralph Lauren from the spring/summer 2000 archive – a playful nod to Wimbledon’s iconic strawberries and cream.
Her boyfriend, Louis Partridge, 22, coordinated in a red striped tie and navy blazer.
Following her headlining performance at Glastonbury Festival on Sunday, Rodrigo managed to nail the elusive balance of British heritage and Gen Z irreverence.
Anna and Michael Murray
Also sticking to Wimble classics was the retail tycoon and CEO of Frasers Group, Michael Murray, who went traditional in a linen white suit, a cream Panama and brown suede loafers.
His wife Anna wore the print of the season in a tulle black and white polka dot midi dress, with black suede pumps and black leather Birkin.
Cate Blanchett
Actress Cate Blanchett, 56, stood out on Centre Court in a pearlescent Prince of Wales check suit by Giorgio Armani.
Sharply tailored but soft in palette, it was a classic Blanchett power move, turning heads without the noise.
“Cate’s baby blue tartan suit was effortless and elegant,” Anderson puts it, “that classic tailoring is signature Cate cool.”
Leslie Mann
Wimbledon whites are a fail-safe style to sport year after year.
While they run the risk of becoming repetitive and – dare I say – boring; when styled right with interesting cuts, whites can be as elegant as ever.
Actor Leslie Mann, 53, appeared on day three in an ivory Dior bar jacket and delicate lace skirt.
The look was reminiscent of the Princess of Wales’ recent Self Portrait ensemble at the Order of the Garter in June.
David Beckham
One thing more certain than spotting a cream Panama hat in the Wimbledon stands is spotting David Beckham.
The 50-year-old former footballer once again brought off-court elegance in a cream silk-linen suit from his own Boss collaboration, finished with a chocolate brown tie.
The only fashion blunder was a plaster cast on his right arm – though even that couldn’t detract from his summer suiting credentials.
Dominic Cooper
Unlike Beckham, 47 year-old actor Dominic Cooper opted out of the classic Wimbledon look and sported a bright powder blue suit with matching trainers.
“I’m seeing bold colour choices […] and people leaning into what makes their style unique,” says Anderson of the look.
Cooper reminded us that co-ordination doesn’t have to mean stiff – and tonal can be a statement when done right.
Tom Daley
Dusky teal was Olympic diver Tom Daley’s shade of choice – cool and contemporary and a refreshing break from Wimbledon white.
Daley, 31, paired the Paul Smith suit with a Christian Louboutin clutch and a Chopard watch.
Judy Murray
Judy Murray, the mother former Wimbledon champion Sir Andy Murray, chose a sunshine-yellow Me+Em dress with white platform trainers.
The cheerful dress was bang on trend, with butter yellow emerging as the summer’s sleeper hit.
Murray, 65, wasn’t the only celebrity to sport the shade. “[Actor] Omari Douglas’s all-yellow outfit too … is exactly the kind of energy the tournament needs,” says Anderson.
Sarah Lancashire and Peter Salmon
Happy Valley star Sarah Lancashire joined Mann in Wimbledon whites, wearing an embroidered cream dress and linen blazer.
Joined by television producer Peter Salmon in a deep blue suit, the pair delivered a Wimbledon-appropriate palette that played within the lines without looking predictable.
Rebel Wilson
One of Anderson’s favourite looks of the tournament: Rebel Wilson’s pink broderie anglaise Temperley London dress.
“Broderie is having a major moment […] Rebel Wilson in that pink broderie anglaise dress on Day 1 was perfection,” says Anderson.
The actress finished the look with a neutral pair of Gianvito Rossi sandals.
Alexander Armstrong
Pointless star Alexander Armstrong, 55, made a strong case for colour in a royal blue linen suit in the Royal Box.
An understated yet eye-catching alternative to classic navy, Armstrong’s look was just the right kind of bold for a Wimbledon box seat.
Eddie Redmayne and Hannah Bagshawe
Actor Eddie Redmayne, 43, kept things clean in a classic cream linen suit.
His wife Hannah, 42, dialled up the impact in a red polka-dot Alessandra Rich shirt dress.
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