It’s about time men discovered the big wide world of skincare. I love my boyfriend, but I can’t stand to watch him wash his face with plain water one more time (maybe I’m just salty that his skin is nicer than mine and he puts no effort in). So, I thought he needed a little introduction to some of the men’s skincare brands on the market right now.
Although my partner is lacking in skincare etiquette, that doesn’t account for the rest of mankind. According to Cosmetics Business, the number of Gen Z males using skincare jumped from 42 per cent in 2022 to 68 per cent in 2024. Yay for hygiene and self care!
It’s about time, TBH.
Obviously, skincare isn’t gendered. Anyone can use any product, and the only reason why their results would differ would be because of different skin types and concerns — gender doesn’t play any factor in this.
However, a lot of men’s skincare brands focus on the bare basics. If you’re just starting out with a skincare routine, the abundance of brands and products available from ‘women’s skincare brands’ can be a bit overwhelming. There’s a billion different types of cleansers, serums, actives and exfoliators. So, these brands tailored towards men make it a little easier to form a beginner-friendly routine.
If you’re on the hunt for simple but effective products to make your first skincare routine, or you’re simply desperate to get your partner onto some skincare, these are the best men’s skincare brands in Australia RN.
The 7 Best Men’s Skincare Brands To Shop In 2026
Bulldog Skincare
Bulldog Skincare is a straightforward, no bullshit men’s skincare brand. Odds are you’ve seen it at Woolworths, but they’re now available to buy online — on their website and Amazon. The brand’s range spans skincare, body care, shaving and beard care. All of it is pretty fool proof, with simple labelling that tells you exactly what you’re in for. It’s super affordable, too, making it a great brand for anyone starting out.
Our top picks:
- Bulldog Skincare Original Beard Oil, $15
- Bulldog Skincare Original Moisturiser, $15
- Bulldog Skincare 24/7 Advanced Skincare Bundle, $88 (usually $110)
The Skills
The Skills is a 100 per cent Australian made and owned skincare brand designed for people who love a good sweat sesh. Seriously, if you’re not cleansing your face after going to the gym, WTF are you doing?!? The brand’s skincare range works to cleanse, hydrate and restore your skin so that sweat build up doesn’t clog your pores and cause breakouts.
Our top picks:
- The Skills State Of Grind Body Wash, $42
- The Skills Zero To Hydrate || Hydro Moisturiser, $68
- The Skills Gentle Giant Face Wash, $48
Aixis Labs
Aixis Labs is a men’s skincare brand for everyone, whether you’re just starting out or getting real serious with your routine. It’s formulations are developed in South Korea (AKA the queen of glass skin) and are created specifically for male skin physiology, which differs structurally from female skin in thickness, oil production and collagen density.
If you don’t know what products work best on your skin you can take the brand’s SKNSCAN test, and it’ll recommend what will work best for your skin type and its needs. Afterwards, you can download the SKN Coach app which will help build you a personalised program, send you daily reminders to apply your skincare, provide progress tracking and education.
Our top picks:
- Aixis Labs ‘All in’ 7 Product Bundle, $174
- Aixis Labs Hyaluronic Acid Serum, $36
- Aixis Labs Eye Cream, $44
Hunter Lab
Made in Melbourne, Hunter Lab is a luxe men’s skincare and grooming brand that focusses on using natural and organic ingredients in all of their products. Sustainability is also a priority for the brand, who have committed to ethical production practices and minimising their impact on the environment. Whether you’re tackling aging, dullness, hydration or just want to establish a self-care routine, Hunter Lab is the brand to use if you’re wanting something a little more bougie.
Our top picks:
- Hunter Lab Daily Face Fuel, $56
- Hunter Lab Cleansing Facial Scrub, $41
- Hunter Lab Lipid Vitamin Face Oil, $68
The Ordinary
Okay, The Ordinary might look overwhelming at first glance, but I promise it doesn’t have to be. This brand has a lot of products, but if you’re just starting out and don’t know the technical terms of everything yet, they have a ‘Build Your Regimen‘ tool that helps you target your bespoke skin concerns — it’s pretty nifty.
Our top picks:
- The Ordinary Natural Moisturizing Factors + PhytoCeramides, $17.10
- The Ordinary Sulfur 10% Powder-to-Cream Concentrate, $16.50
- The Ordinary The Hydration Collection, $69
Charles + Lee
Low fuss men’s skincare brand Charles + Lee is all about delivering skincare with a side of humour. Their branding is filled with cheeky notes that encourage you to do your skincare on the daily, so there’s no excuses to skip out on it. They’re super affordable, too, making them a great entry point into the world of men’s skincare brands.
Our top picks:
- Charles and Lee Charcoal Face Scrub, $28
- Charles and Lee Anti-Ageing Serum, $45
- Charles and Lee Shave Gel, $28
Natio Men
While Natio is a popular skincare brand amongst women, they’ve got a dedicated range for men, too. It’s a pretty comprehensive range, with a bunch of fuss-free products that help to target different skin concerns. And while the range is big, it’s not hard to understand, so you’ll be able to sift through and find what you need easily.
Our top picks:
- Natio Men’s Clear Breakout Control Toning Mist, $9.77 (usually $13.95)
- Natio Men’s Daily Face Wash, $14.95
- Natio Men’s SPF 50+ Face Moisturiser, $21.95
Now that I’ve done the hard yards for you and found the best men’s skincare brands, you don’t have any excuse not to start your routine. I bet you’ll love it more than you think.
Image credit: Bro-To / @thisguyabdullah / Charles + Lee
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