Fans of The Apprentice were left open mouthed when watching Thursday night's episodes as one of the teams made quite possibly the most glaring error in the BBC show's history
After some rejigging of the teams by Lord Sugar's associates Karren Brady and Tim Campbell, both Diverse and Infinity had to create a brand new video game, before pitching their ideas to a room full of industry experts.
Brittany Carter led Diverse this week as project manager, appointing Francesca Kennedy Wallbank as her second in command but it took just moments for Francesca to make a costly slip up that would seal her Apprentice exit.
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The team decided to name their game Arctic Saviour, but Francesca forgot to add the 'c', making the name Artic Savour.
One of the experts who witnessed Diverse's pitch was quick to point out the catastrophic mistake, after the spelling error had been plastered all over Diverse's branding.
Another potential buyer pointed out another error to do with the geographical setting of the game and, when both teams arrived in the boardroom to await the results, it didn't take long for Lord Sugar to tear two strips off Diverse for the spelling mistake.
While their rivals managed to convince investors into 60,000 sales, Diverse failed to secure a single sale.
After the damning result, PM Brittany decided to take Francesca and team mate Sophie Wilding back into the boardroom for the final reckoning and, after mulling things over, Lord Sugar told Francesca: "The advisors said "how can they deal with someone who can't spell the blooming name".
'So to use the words from your ancestors, 'the things that I've seen I can see no more. I once saw a bright future for you in the process, I now can't see it no more.'
'You're responsible for the name, the character, the tease. Francesca you're fired!"
Long before Francesca had been given her marching orders, BBC viewers had been flocking to Twitter in response to her spelling error, with The Apprentice's own Twitter account getting on the joke, by posting a re-worked version of the Arctic Monkeys' debut album, renaming them the Artic Monkeys.
Posting in disbelief, one viewer ranted: "Plz don’t get me started on Artic, Arctic. All of them not being able to spell deserved to be fired. EVEN AFTER, they still all kept pronouncing it wrong ??!!
A second reacted: "They didn't spell it wrong - that wasn't the point - the all believed the word was Artic and repeated it verbally throughout. Clown," and another bemused fan of the show tweeted: "There’s no way 3 adults couldn’t tell that the word Arctic isn’t spelt Artic. The Apprentice is definitely staged"
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