The exotic holiday destination of Thailand has reopened to fully vaccinated tourists from more than 60 low-risk nations, including the UK.
The nation's minister of tourism and sports, Phiphat Ratchakitprakarn, announced at WTM London that eligible visitors will be able to travel to the country without having to quarantine as part of the country’s relaxation of its Covid-19 travel rules.
The minister also told delegates that the country has built confidence among international holidaymakers thanks to its “Phuket sandbox” strategy, which has enabled visitors to travel to the island safely since July.
Siripakorn Cheawsamoot, deputy governor for marketing communications at the Tourism Authority of Thailand, said almost 60,000 tourists visited Phuket thanks to its “sandbox” policy.
Top market was the US, followed by Israel and then the UK. Thailand has also launched a new publicity campaign for 2022 with the slogan ‘Amazing New Chapters’, building on the lessons learned from the Phuket policy.
Different “chapters” in the campaign next year will highlight various aspects of holidays in Thailand, such as "workations", romance and responsible tourism.
Before the pandemic, Thailand attracted 14 million overseas visitors annually, he said. Next year it hopes to welcome 13 million foreign tourists, who will generate almost £18 billion in revenue.
For more stories from where you live, visit InYourArea.
