Thai retailer, watchmaker celebrate poignant Earth Day
To commemorate Earth Day, C Thong Panich and Mondaine recently launched the Luminox Bear Grylls Survival Master #TIDE Chronograph 3740 crafted from upcycled plastic waste, and organised a trip to Koh Mun Nai in Rayong.
Managing director Vipavan Maha- dumrongkul of C Thong Panich and celebrities like Pongsakorn Mettarikanon teamed up with officials to collect marine debris and clean the beach before visiting the East Coast Environmental and Natural Resources Center to assist endangered marine animals in returning to the sea.
"Over the past four years, the company has had a policy to care for the environment and return good things back to nature. We created a number of limited edition watches with the intention of donating a percentage of the revenue to the Department of Marine and Coastal Resources. In order to build on that notion, we collaborated with Luminox this year to launch the Luminox Bear Grylls Survival Eco Master #TIDE Chronograph 3740, which is built from repurposed plastic trash," Vipavan said.
"This stylish watch has the most cutting-edge innovation along with the origin of the case and bezel as well as the watch strap. All of this is created from upcycled plastic. We take plastic debris such as water bottles gathered from Thailand's Andaman Sea through a biodegradable process at #TIDE, a well-known conservation organisation from Switzerland."
She added that this new generation of chronograph watches has been designed while also lowering the quantity of garbage in Thai oceans. It is a huge project to usher in a new era in the watch business.
"The company is actively aiming to steer the Swiss watch industry towards achieving permanent sustainability initiatives by decreasing our net carbon footprint to zero," said Niel Moeller, CEO of Mondaine.
"Since 2020, we have been devoted to designing and producing more sustainable and conservative goods. In addition to this partnership, we worked with the well-known survival explorer and environmentalist Bear Grylls, who represents his mission for long-term conservation. This work with Luminox has resulted in the most recent collaboration in the Eco Master Series, a unique edition with three tone options. Yellow, green and blue are the cool hues for both the watch face and straps, and they are regarded as lovely timepieces that may also help lessen the issue of plastic waste in the ocean."