Sports nutrition is something that has long been synonymous with gains-obsessed gym bros (I realise I’m generalising, forgive me). But that may be about to change thanks to a new female-founded sports supplement brand.
Selfish Supps, which is now available at Boots, is a sports nutrition brand founded by Australian fitness influencer Tammy Hembrow, along with her sisters Emilee and Amy.
While Hembrow is known for her hugely popular TammyFit programme, which has 417,000 followers on Instagram (the influencer herself has a cool 17 million on her personal platform), Selfish Supps marks a new venture for her and her sisters.
“Fitness isn’t one-size-fits-all,” the trio wrote on their site. “Our own journeys have seen wins, false starts, and everything in between. After years in the fitness and sports nutrition world, we’ve connected with countless women who felt overlooked or intimidated by protein brands.
“We wanted to create a brand that spoke directly to them, with straightforward solutions that support their goals, taste amazing, and balance the right ingredients to fuel their bodies without the added expectations.”
So, what exactly is Selfish Supps? It’s a supplement brand that has been designed specifically for women to support everything from busy work lives, to digestive health, and workouts. It’s launched with seven formulas that cover everything from energy, gut health and hydration, to protein, and muscle recovery.
The products include a pea protein powder available in French vanilla and rich chocolate, a gut health powder that promises to ‘debloat, aid digestion and support your gut microbiome’, a tropical flavoured protein powder specifically designed to mix with water, and a pre-workout powder designed to give you energy.
Everything is vegan, gluten-free, scientifically backed, halal-certified, and developed with real women in mind. To try the powders for yourself, head to the brand’s website, or you can shop the new products exclusively at Boots, with the powders starting from £29.
Read on for some of our top Selfish Supps picks from the new launch.
Selfish Supps Give Me Protein Water
Sick of protein smoothies? Try protein water instead. Give Me Protein Water offers 10g of lean, vegan protein in two refreshing flavours, with no milky textures or grit. It’s the ideal way to hydrate and fuel at the same time.
Buy now £29.00, Selfish Supps
Selfish Supps Balance My Gut
If you’re plagued with bloating, an imbalanced gut may be to blame. This is exactly what Balance My Gut seeks to tackle. It blends sea moss, spirulina, probiotics and fibre into its blueberry-flavoured powder, designed to support digestion and gut microbiome health.
Buy now £29.00, Selfish Supps
Selfish Supps Give Me Plant Protein
Forget gritty protein powders, this plant-based powder blends like a dream, offering 20g of smooth, vegan protein with a delicious, creamy finish. Plus, the added gut-friendly prebiotics offer a bloat-free boost, perfect for a post-workout snack.
Buy now £29.00, Selfish Supps
