Sydney Sweeney has taken aim at the double standards she copped from the public after releasing a soap infused with her bathwater back in May, whilst reportedly refusing to discuss the controversial American Eagle Outfitters campaign that sparked claims of ‘Nazi propaganda’.
In case you missed the bathwater hullabaloo, the Euphoria star took a note from YouTube personality Belle Delphine by teaming up with soap brand Dr. Squatch to release a soap bar for men. At the time, the campaign received mass attention from horny straight blokes desperate to get their hands on soap infused with a tiny bit of Sweeney’s essence, people with cleanliness concerns and conservatives in uproar.
In a cover story chat with the Wall Street Journal, the 27-year-old said she has no regrets about the campaign despite the mixed bag of reviews.
“It was mainly the girls making comments about it, which I thought was really interesting,” she said.
“They all loved the idea of Jacob Elordi’s bathwater.”
Back when Saltburn, starring Elordi and Barry Keoghan, was released in 2023, fans went crazy for the scene where Keoghan’s character Oliver slurped up the leftover bathwater in a drain after Elordi’s Felix jerked it in the tub. Shortly after, clever sellers on sites like Etsy made some hefty cashola for selling Jacob Elordi’s bathwater-inspired candles.
Interestingly, Sweeney told the Wall Street Journal that she wasn’t blind to the controversy surrounding the campaign and insists that a lot of thought goes into campaigns like this one.
“I think it’s important to have a finger on the pulse of what people are saying because everything is a conversation with the audience,” she said.
In the context of her recent, even more controversial campaign with American Eagle Outfitters, it’s an odd admission — especially since Sweeney reportedly refused to discuss the incident with the Wall Street Journal.
Sweeney is the face of the denim campaign, in which the tagline is, “Sydney Sweeney has great jeans”. However, the ads hinge on the wordplay of “genes” and “jeans”.
In one video, she’s heard saying: “Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour. My jeans are blue.”
The campaign quickly received backlash for being a “racialised dog whistle” and was accused the star, and American Eagle Outfitters, for promoting eugenics and leaning into blatant Nazi propaganda.
While the fashion brand doubled down on the campaign with a statement, Sweeney hasn’t said a thing.
Interesting, isn’t it?
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