
This week, popular sofa and furniture brand Swyft announced that from next week, the brand’s going to increase its prices across all of its categories and products. The Swyft price increase comes into effect on Monday, 2nd February. That can only mean one thing – you have until Sunday, 1st February to take advantage of the current pricing.
If you’ve had your eye on anything from Swyft’s best sofas to its amazing sofa beds, as well as loads of other furniture the brand has on offer, now is the time to commit and invest. This is the first time the company has increased its pricing since 2022. And while the amount by which the prices are set to rise will vary from product to product, it’s all going to be under 5%.
‘We have kept our overall pricing the same since 2022 and not compromised on quality or service in that period,’ says Keiran Hewkin, co-founder and CEO of Swyft. ‘Unfortunately, as with every sector, inflation does impact our ability to continue to deliver everything our customers have come to expect. So we are going to put a small 3-4% increase through (1% per year annualised since 2022) to ensure we don’t ever compromise our product or our industry-leading next-day and nominated-day delivery.’

As Kieran mentions, Swyft is well-known and loved for its speedy 24-hour delivery service, as well as for its ‘sofas in a box’ which are easy to assemble and make it easy to fit them into any home, no matter how small.
I’m particularly fond of the brand for its best modular sofas, a popular category for Swyft and one that keeps growing as Swyft launched the Model 13 ‘cloud’ sofa at the end of last year.
Now that payday is here and we all actually have some money to spend, here are mine and our Sleep Editor, Amy Lockwood’s top Swyft picks we recommend shopping for before Monday, 2nd Feb. Now is a great time to buy, also because Swyft's winter sale is still on, but will end at the start of next week.
Top Swyft picks
Swyft's Model 03 is one of my top-rated modular sofas. And having tried around 100 of them at this point, that's saying something. Thelow-profile design looks very cool and modern but it's also the quintessential modular sofa silhouette in my eyes.
Our Sleep Editor, Amy has this chair bed and thinks it's a great option as it has a much more stylish silhouette than most chair beds she's come across, plus the brand has some great velvet colourways.
If you're after a new sofa bed, Amy recommends Swyft's Model 12 chaise bed as it doesn't just offer extra leg room for putting your feet up, it also has hidden storage in the chaise section which is super useful for stashing spare guest bedding.
While mostly known for its sofas and sofa beds, Swyft has a lot more than that on offer. If you're after some living room storage ideas, ottomans with internal storage like this one are perfect.
As already mentioned, modular sofas are big for Swyft. And if you're after a more cushioned and traditional-looking design, then the Model 06 might be better for you than the contemporary Model 03.
Ideal Home's Digital Editor, Rebecca Knight has this storage stool and praises it on a regular basis. It looks particularly pretty in the Morris & Co. fabrics. This leafy Willow print is my favourite.
Are you planning on taking advantage of Swyft’s current pricing before it goes up from next week?