The Sweetwater Early Access Black Friday Sale has already launched, offering musicians an early opportunity to bag some of the best music gear for a lot less. The sale runs until November 12, at which point we assume the 'proper' Sweetwater Black Friday deals will launch. With thousands of discounts it's an absolutely huge sale, so we've done the hard work and pulled out some of the very best deals for you right here.
For the guitar players out there, a $50 price drop on the Positive Grid Spark Neo headphone amp for guitar is an amazing deal, giving you an amazing array of tones that let you practice silently. Coming with a wireless transmitter, 43 amp models and 33 effects models, you'll be able to play pretty much everything with it.
If you're into music making, then you'll want to check out an absolutely gigantic $1,000 off the legendary Universal Audio Teletronix LA-2A hardware compressor. Probably the most iconic bit of recording gear ever made, it's a tremendous saving on a genuinely legendary piece of equipment.
Below you'll find quick links to all parts of the early Black Friday sale at Sweetwater, and if you keep scrolling further, I've handpicked some of the very best gear deals for you alongside the MusicRadar team. We'll be keeping this page updated with all the latest information and all the best deals, so make sure to keep checking back regularly.
Sweetwater Black Friday deals: Quick links
- Shop the full early Black Friday sale at Sweetwater
- Guitars: Save big on PRS
- Recording: $1,000s off outboard
- Live sound: Allen & Heath $700 off
- Drums: $500 off e-kits
- Plugins: Massive software savings
- Keys: Nord $1,000 off
Editor's picks
Sweetwater Black Friday deals: FAQ
Does Sweetwater do Black Friday sales?
Sweetwater's Black Friday sale is one of the biggest shopping events of the year for musicians, delivering epic discounts on instruments, software and so much more.
Black Friday 2025 at Sweetwater will take place on Friday 28 November, but we expect the offers to start much earlier than that and to carry on through to the following Monday. That's Cyber Monday to you (we'll be bringing you our pick of the best Sweetwater Cyber Monday deals, too).
If past years are anything to go by we'd put good money on some deals landing in late October, giving shoppers early access to Black Friday levels of discount, without the stress of making purchases so close to Christmas. Shopping early also means people can plan their budgets better.
Sure, Black Friday at Amazon is one of the biggest online sales for stuff like headphones and TVs, but it's by no means the place to shop if you're a muso. If you want discounts on musical instruments, the Sweetwater Black Friday sale is where you should be looking - we’ll be rounding up all the best deals here.
What deals should I expect?
Last year’s Black Friday sale at Sweetwater was a real bumper affair, with seemingly endless offers on all types of musical instruments and accessories, from guitar amps and Black Friday plugin deals to electric guitar strings and home recording kit.
So we’re expecting this year’s Sweetwater Black Friday sale to bring more of the same, and cater to every type of musician. Sweetwater has been running all sorts of sales throughout 2025, which leads us to believe it’s gearing up for a very exciting run of offers in the lead-up to Christmas.
Based on what we have seen in previous years, you can expect to see big discounts on major and more boutique brands popping up among the best Sweetwater Black Friday deals. Last year saw massive discounts like up to $500off Charvel, $200 off Yamaha HS monitors, and a healthy $200 off a Universal Audio interface. If you're into acoustic guitars there were plenty of discounts on steel-string instruments too, including a huge $1,000 off a Guild acoustic.
Is Sweetwater good to buy from?
Sweetwater has a reputation for some of the best customer service throughout the whole music retailer industry. Not only is their customer service top notch but they also have a massive product selection, so chances are if you're after a particular piece of music gear, they'll have it.
We value our reputation so we would never recommend a retailer that isn't brilliant, so we can wholeheartedly recommend Sweetwater as an excellent place to buy music gear from.
How to prepare for this year's Sweetwater Black Friday deals
1. Create a wishlist early - There can be a lot of deals flying around on Black Friday, so it's important to zone in on the things you really want. Making a wishlist is a great way to keep your focus when the sales start happening.
2. Work out what you actually need - Consider your current gear collection and outline where the gaps are. Are you missing a delay pedal from your pedalboard? Perhaps you need more connectivity on your audio interface. Whichever it is, having a plan ahead of time will prevent you from pulling the trigger too early and regretting your decision.
3. Consider your music-making goals - Is your band going to be playing lots of gigs in the new year? Perhaps you're finally going to record that solo album you've been putting off for years. Think about what you want the new year to do for your music-making career, and buy gear that will help you hit those goals.
4. Make some room - Have you got enough room for that 4x12 cabinet? Having a pre-sale clearout is not only a great way to save space in your practice room or your home studio but can also free up funds for more gear!
How we choose the best Sweetwater Black Friday deals
We're all musicians here at MusicRadar and music is an integral part of our lives. We all own various pieces of music gear from guitars and amps to synthesizers and studio monitors. Many of our writers have decades worth of experience in the industry and it is literally our job to review and recommend gear.
We want to make sure that you get the best bit of gear possible, and like you, we love music-making, so you'll find plenty of great deals here. We would never recommend a piece of gear we wouldn't use ourselves, and it has to be a genuinely good deal or it won't make the cut.
Why you can trust our choices
We may only be dealing with Black Friday here on this page, but at MusicRadar, we spend the whole year searching the Sweetwater website for all the best deals. It's our job to research and recommend the best music gear for our buyer’s guides and reviews but as gear hounds ourselves, we're also always on the lookout for a great deal.
We cover all the big Sweetwater sales throughout the year, including deals like up to 70% off PA gear, their Back to School sale which saw huge reductions on bundles, and of course yearly regulars like the Memorial Day sale.
