Like many others, I’m no stranger to SURI, the sustainable dental hygiene brand.
It launched its next-gen electric toothbrush back in 2022, and was hailed a victory in the fight for sustainability thanks to its use of plant-based brush heads and bristles. The makers of the slim brush, crafted from easily recycled aluminium, were also thoughtful enough to include a prepaid envelope (compostable, naturally) with sales so that customers could return used brush heads for recycling.
What’s reassuring is that its commitment to planet-first practices extends beyond the brush. SURI works with ClimatePartner to offset its emissions in their entirety, from manufacture through to transportation of its brushes. It’s so good that queen of wellness, Gwyneth Paltrow, famously endorsed it.
And now, SURI has welcomed a sister into the fold: SURI 2.0.
How I tested
Retiring my usual Oral-B electric toothbrush, I tested the SURI 2.0 for a month before its release in early September 2025, reaching for it in my morning and evening routines. I took it on a couple of trips abroad and weekends away in the UK to see how its battery life and the UV cleaning light performed in real-world situations. Here are my thoughts.
SURI 2.0 sustainable electric toothbrush key specs
Design
Unboxing the new SURI 2.0, I did a double-take. Not because it’s had a huge design makeover, but because it looks exactly like its predecessor. Had the brand sent me the old one by mistake? I dug out the original SURI from my travel drawer (travelling any chance I get necessitates having such a drawer in my house) to compare.
Both brushes feature the same slim build and come with a travel case. The brush heads, with bristles made from castor oil instead of nylon, are the same, which means they’re interchangeable - good news for anyone who is looking to upgrade but still has a batch to get through.
So what’s new?
I noticed SURI 2.0 comes without charging pins at the base. Instead, it charges using induction technology, which makes keeping the brush clean of rust and toothbrush gunk a much easier task.
It offers the same 33,000 BPM vibration as the first-gen SURI, but does it at a slightly quieter noise level of 50dB, compared to the previous 54dB, a level already deemed ‘whisper-quiet’.
The old travel case offered a UV-C light to stop bacteria from collecting on the bristles, a feature the brand has thankfully carried through in the 2.0. The difference is that you can now initiate the UV light without charging, thanks to a battery enclosed inside the case. Since I use SURI as my travel toothbrush thanks to the incredibly long battery life (a month without needing to charge; must this be such a rarity?), this is a feature I’m most thankful for. It gives me peace of mind that the brush rattling around inside my bag is squeaky clean for use without having to cart charging cables about everywhere.
The clean-and-charge travel case has also had a subtle design change with softer, rounded corners that feel friendlier in the hand. It’s a small element, but it does shave a few millimetres off its length, which you might welcome if you’re travelling with just a small bag.
Performance
After using SURI 2.0 exclusively for a month, as opposed to my usual Oral-B ‘home’ brush, I am impressed enough to consider making the switch permanent. The brush effectively cleans with buzzes at 30-second intervals to nudge you into moving into the next quadrant of your mouth, giving plaque no chance to hide. It does its job well, leaving my gnashers feeling slippery, run-your-tongue-over-them clean - I’m sure my dentist would approve.
The one thing I’d change? The placement of the on/off button. I hold my toothbrush slap bang in the middle, so on a few mornings, my thumb would slip down and accidentally turn it off, resetting the timer. My teeth enjoyed an extra thorough cleaning on those days.
Cost - is it worth the price?
The original SURI costs £95 on Amazon right now, so the jump to the new 2.0 design is just £10 more at an RRP of £105 (but a rise of £30 if you buy it directly from SURI). For the upgrades and slightly improved design, there’s really not much in it.
If you already own a SURI, the greenest course of action is to just stick with it. After all, SURI itself reminds us that every toothbrush we’ve ever owned still exists.
But if you haven’t, and you’re looking for a way to clean your teeth without burdening the planet, SURI 2.0 is an attractive proposition from every angle.
SURI 2.0 sustainable electric toothbrush
Endorsed by one Gwyneth Paltrow, SURI is back with a second generation of its planet-friendly toothbrush.
The new SURI 2.0 design appears almost identical to its predecessor, boasting new hygienic induction charging, a bacteria-busting UV light that works without charging, and is now even quieter than before. It retains its long-lasting battery life, brush head design, choice of pastel colours and sonic vibrations to get your choppers squeaky clean in two minutes, using buzzes at 30-second intervals to ensure you won’t miss a spot.
Buy now £105.00, SURI
