Subaru Just Increased Prices on Nearly All Its Models

Time is running out if you're after a cheaper Subaru. Prices on specific models and trims will increase starting as soon as June. Subaru America told Reuters yesterday that its prices are increasing due to “current market conditions.” Prices will increase between $750 and $2,055 depending on the model and trim, according to a dealer notice discovered by Reuters.

The automaker told Reuters that its pricing “is not based on the country of origin.” A Subaru XV forum post, linking to the dealer’s tariff notice that appears to have been taken down, lists the possible price increases, and only one model escapes unchanged—the Solterra.

The BRZ and WRX are now $2,000 more expensive, but the Ascent sees the most significant hike, costing as much as $2,055 more. The Crosstrek and Impreza are $750 pricier, while the Outback is $1,715 to $1,820 more expensive. The Legacy, meanwhile, gets a $1,600 price bump.

Subaru provided a similar statement when reached by Motor1 about the price hikes:

“Subaru of America has adjusted its pricing in response to current market conditions. The changes were made to offset increased costs while maintaining a solid value proposition for the customer. Subaru pricing is not based on the country of origin of its products.”

United States President Donald Trump announced a 25 percent tariff on vehicles imported into the country in March, affecting both foreign and domestic automakers. While Subaru did not directly mention Trump’s tariffs as the reason for the increases, it’s not alone in hiking prices.

A few weeks ago, Ford confirmed it had to raise the Maverick’s price due, in part, to the tariffs. The cheapest Maverick, which Ford originally advertised as started at under $20,000 when it debuted, now costs $29,840.

Ferrari was among the first automakers to bump prices, offsetting half of the tariff costs onto buyers, while absorbing the other half. Aston Martin said the tariffs will increase the price of its models, while General Motors said it won't raise prices, despite expecting to lose $4 to $5 billion due to the new levies.

Something tells us Subaru won't be the last automaker to adjust prices this year.