Get all your news in one place.
100’s of premium titles.
One app.
Start reading
South China Morning Post
South China Morning Post
Lifestyle
SCMP Reporter

STYLE Edit: Gucci’s designer Alessandro Michele pays tribute to France in Paris

The Italian fashion house Gucci held its spring/summer 2019 collection in September at the Paris Fashion Show as part of creative director Alessando Michele homage to France.

Alessandro Michele, Gucci’s creative director, has presented a three-part homage to France this year.

The Italian fashion house rounded off its tribute with its spring/summer 2019 collection show in September held at the Paris Fashion Week, instead of Milan.

Gucci’s spring/summer 2019 collection show – part of a tribute to France – was staged at Paris Fashion Week in September.

What happens when vintage Gucci clashes with avant-garde Comme de Garçons?

Gucci’s pre-fall 2018 advertising campaign was a nod to the French capital, Paris, during a time of student protests in 1968.

Newly released trainers were one of the focuses of Gucci’s pre-fall 2018 advertising campaign, which used the student protests in Paris in 1968 as its theme.

Gucci creations worn in the Italian fashion brand’s pre-fall 2018 campaign, which evokes the 1968 student protests that took place in the French capital.

Gucci’s Alessandro Michele shows off his eccentric side at PFW

Alessandro Michele, Gucci’s creative director, chose to depict young rebels in his pre-fall 2018 advertising campaign, which evokes the 1968 student protests that took place in Paris.

For its pre-fall 2018 advertising campaign, Gucci travelled back in time to the student protests in Paris in May 1968.

Michele brought together a group of young rebellious spirits in a romanticised revolution, where they could be seen arguing about politics in student dormitories, classrooms and hallways and marching in the streets of Paris demanding “liberté, égalité and fraternité”.

Gucci’s pre-fall 2018 campaign video was directed by Glen Luchford and features the track Crispy Bacon by French electronic music producer and DJ Laurent Garnier.

Gucci’s GG Marmont belt and shoulder bags shoot for the stars

The result is excitingly anarchistic, palpably youthful and stylishly disobedient.

Models in front of Le Palace in Paris, where Gucci’s spring/summer 2019 show was held in September.

Gucci’s last stop of its homage was to the iconic La Palace in Paris, the venue for its spring/summer 2019 show.

The theatre-turned-nightclub is known for being closely associated with fashion, music and the city’s underground culture over many years.

Want more stories like this? Sign up here. Follow STYLE on Facebook, Instagram and Twitter

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.