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Belfast Live
Belfast Live
National
Connor Lynch

Strange election posters featuring 'controversial' football players appear in Belfast

Strange election posters have appeared across Belfast featuring famous football players.

The posters, which were spotted in South Belfast, are among 100 that have been put up around the city and feature "controversial" players Mario Balotelli, David Luiz, Zlatan Ibrahimović and Pepe.

They also encourage voters to 'Vote for a Clown' or 'Vote for a header' because they are going to 'get one anyway'.

Read more: Man behind 'Muppets Party' election posters fighting order to take them down

The posters have been created by online football shirt store, Shirt in a Box, which is owned by Bangor native Rory McLaughlan.

Speaking to Belfast Live, Rory said: "I was inspired by the posters that On the Square put up in 2019 during the election that featured characters from The Muppets and I thought that they were very funny and a great way of marketing.

"As I have a friend running for election this year I thought that it would be a bit of fun to do something similar and try out a bit of guerilla marketing myself.

"To keep it in with the footballing theme of the business, I decided to go with controversial football players that most people would know such as Mario Balotelli, Ibrahimović and Pepe.

"I have printed around 100 of them and have been putting them up around Belfast over the past few nights and I hope that people get a bit of enjoyment out of them.

"It is still too early to tell how successful the posters will be but I will be looking to do more campaigns like this in the future."

Shirt in a Box is an online store where football fans are able to purchase tops from leagues across the world.

The shirts are a meant to be a surprise to customers who are able to tell the company what leagues and teams they do not want a top from but not request a specific team.

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