Have a five-star hotel stay in the heart of London on your summer wish list, but feeling the pinch?
Now is the best time to book thanks to Kimpton Fitzroy. To celebrate the iconic Russell Square hotel’s 125th anniversary, it’s offering customers a one-of-a-kind chance to book one of 125 rooms at the same price it would have cost punters back in 1900.
That is, seven shillings and sixpence, the equivalent of around £50. To put that in perspective, that’s less than a Travelodge on the city’s outskirts. And a double room at the hotel usually costs around £288.
The offer went live from 10am on June 2, and isavailable via kimptonfitzroylondon.com. Rooms will also be allocated on a first-come, first-served basis until they’re gone, so make sure you get online quickly.
The Fitzroy itself has a long and storied history to match its grand façade. It first opened as the Hotel Russell, on the site of suffragette Emmeline Pankhurst’s former home (there’s a blue plaque there now to commemorate where she lived).
It was designed by Charles Fitzroy Doll, who was famous for his love of opulence. He added in a terracotta façade, marble staircases and a beautiful ballroom – and also designed the first class dining room of the doomed Titanic liner. For those who enjoy a spot of history, the hotel’s restaurant, Fitz’s Brasserie, is laid out in exactly the same way.
That’s not the only link the hotel has to the Titanic. On the second-floor staircase, it’s possible to find Lucky George, a bronze dragon statue who was originally one of a pair – the second one went down with the Titanic. Lucky indeed – and legend has it, it’s possible to rub his head and make a wish.
The Kimpton Fitzroy was one of the first hotels in London to offer en suite bathrooms and electric lighting, which helped make it into one of London’s most prestigious destinations. These days, it still features many of the hotel’s original features, like the zodiac-inspired mosaic in the entrance call and the marble walls.
In other words, it’s perfect for a romantic city break – and at those prices, it’s a deal that you really can’t say no to.
Rooms available to book from 10am 2nd June 2025. One room bookable per person only. Stays must be used within 12 months of booking date. Blackout dates apply.
