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TechRadar
TechRadar
Pawan Singh

Squarespace vs Webflow: Which website builder is better for creatives?

Squarespace vs Webflow.

Squarespace and Webflow are the two premier no-code website builders for creatives in 2025. But each platform serves creative needs differently.

Squarespace prioritizes elegant simplicity and offers many built-in features. Webflow focuses on design freedom and endless customization. Like with macOS and Windows, your preference will vary on your own skill level and project requirements.

We are about to break down each platform's core strengths, weaknesses, and design philosophy to help you decide which builder matches your creative vision. Here's how it all stacks up.

Squarespace vs Webflow: A detailed breakdown

Feature

Squarespace

Webflow

Starting price

$16/month

$14/month

Free plan

No

Yes

Templates

180+ professionally designed options

7,000+ customizable templates from the community

Editor type

Drag-and-drop builder with grid system

Visual code editor with full control

Design flexibility

Template-based with limited customization

Complete design freedom from scratch

Learning curve

Beginner-friendly interface

Requires design knowledge

E-commerce

Built-in store functionality

Advanced e-commerce

SEO tools

Built-in basic SEO features

More advanced SEO control

Hosting

Included in all plans

Included with site plans

Code access

Limited custom code injection options

Full HTML/CSS/JavaScript control

AI features

Blueprint AI website builder

AI site builder and assistant

Content management

Simple integrated blogging tool

Flexible CMS with custom structures

Mobile responsiveness

Automatic mobile optimization

Manual responsive design control

Third-party integrations

Built-in integrations included

Extensive third-party options

Support

24/7 email and chat

Community forum and email

Best for

Small businesses and beginners

Designers and developers

Squarespace vs Webflow: Features

Squarespace shines with its all-in-one approach. You get built-in marketing analytics, social selling, and email campaigns in one package. The platform recently added Blueprint AI for instant website creation. Form blocks support 15+ data types making visitor data collection effortless.

Webflow takes a different path entirely. It offers component properties for dynamic design systems and visual content modeling. The CMS lets you build custom database structures without coding. Webflow AI helps with design, layout, and content generation in 2025. The platform excels at organized asset management and pre-made building blocks.

Feature depth varies between both platforms significantly. Squarespace provides comprehensive business tools like recurring invoicing and Acuity scheduling. Webflow focuses on advanced design capabilities and developer-friendly features. Its custom content structures give unlimited creative freedom.

Winner: Webflow for design professionals. Squarespace for business owners. Your choice depends on whether you prioritize design control or business functionality.

Squarespace vs Webflow: Ease of use

Squarespace wins the simplicity contest hands down. We think it's one of the easiest website builder in 2025. The drag-and-drop editor works intuitively from day one. You can build professional sites without any technical knowledge required.

The learning curve differs dramatically between platforms. Squarespace uses a section-based approach that keeps designs structured. This prevents messy layouts but limits placement flexibility slightly. The platform autosaves constantly to protect your work.

Webflow requires more technical understanding to master. It occupies the middle ground between simple builders and full coding. The visual designer gives pixel-perfect control but demands design knowledge. Non-developers can update content safely once templates are built.

Both platforms improved their AI assistance in 2025. Squarespace's Blueprint AI creates complete websites in under four minutes. Webflow AI helps with design decisions and content generation. These tools reduce the learning curve significantly.

Winner: Squarespace dominates for beginners. Webflow suits designers who want advanced control. Choose based on your technical comfort level.

Squarespace vs Webflow: Integrations

Squarespace offers solid built-in integrations without complexity. You get PayPal, Google Maps, and MailChimp connections ready to go. The platform includes YouTube embedding and Google Search Console integration. Social media connections work seamlessly for Instagram and Facebook selling.

Third-party options remain more limited with Squarespace. The platform prioritizes built-in functionality over external connections. Popular additions include Spark Plugin for design customization and various payment processors. Most integrations happen through simple embed codes.

Webflow excels at flexible third-party connections. You can integrate virtually any AI tool through custom code blocks. ChatGPT, Drift chatbots, and advanced analytics platforms connect easily. The platform's open architecture supports complex business workflows.

Integration complexity matches each platform's target audience. Squarespace keeps things simple with guided setups. Webflow requires more technical knowledge but offers unlimited possibilities. Both platforms support Google Analytics and essential marketing tools.

Winner: Webflow for power users needing extensive integrations. Squarespace for straightforward business connections. Your technical skills determine the better choice.

Squarespace vs Webflow: Support

Squarespace offers more direct customer support options than most platforms. You get 24/7 email support with responses typically within 24 hours. Live chat runs from 4am to 8pm Eastern Standard Time daily. The platform includes comprehensive video tutorials and guides for self-service help.

Getting human help requires some persistence though. Squarespace uses AI chatbots as the first line of support filtering. You need to type "agent" or "support" to bypass automated responses. The quality improves significantly once you reach actual support staff.

Webflow takes a different approach to customer assistance. The platform relies heavily on community forums and extensive documentation. Email support exists at support@webflow.com but there's no live chat option. University courses and video tutorials provide comprehensive learning resources.

The Webflow community becomes your primary support system. Expert developers and designers actively help solve problems. Third-party agencies offer paid consulting for complex issues. The knowledge base covers most technical questions thoroughly.

Winner: Squarespace for direct human support. Webflow for community-driven help and learning resources. Choose based on your preference for official versus peer support.

Squarespace vs Webflow: Pricing and plans

Squarespace pricing increased significantly in 2025. Plans now range from $16 to $99 per month when billed annually. The Basic plan costs $16/month for simple portfolios. Core at $23/month suits small businesses best. Plus costs $39/month for growing stores. Advanced reaches $99/month for established businesses.

Transaction fees add hidden costs to Squarespace pricing. The Basic plan charges 2% on online store sales. Digital product fees range from 7% down to 0% depending on your plan. Credit card processing fees stay consistent across all tiers.

Webflow offers more complex but flexible pricing options. The free plan lets you test features without commitment. Site plans start at $14/month for basic websites. CMS functionality costs $23/month annually. E-commerce begins at $29/month with the Standard plan.

Workspace plans add collaboration costs for teams. Freelancer plans start at $16/month for basic project management. Growth plans cost $49/month for advanced team features. Each additional team member requires separate seat pricing.

Winner: Webflow for flexibility and lower starting costs. Squarespace for predictable all-in-one pricing. Your team size and feature needs determine the better value.

Squarespace vs Webflow: Final verdict

Unfortunately, there's no single winner in the Squarespace vs Webflow battle. But here's some summarized context to help you pick:

Webflow works best if you prioritize design freedom and granular SEO control. It's the clear choice for designers, agencies, and businesses needing pixel-perfect websites with complex functionality.

Squarespace wins for simplicity, speed, and all-in-one convenience. It's perfect for small businesses, creative portfolios, and users who prefer guided experiences over technical control.

Squarespace vs Webflow: FAQs

Which platform is better for complete beginners?

Squarespace clearly wins for absolute beginners who've never built websites before. You can launch professional sites within hours using beautiful templates and intuitive drag-and-drop editing. It handles technical details automatically while guiding you through each step.

Can I switch from Squarespace to Webflow later?

Switching platforms always involves rebuilding your site from scratch. Neither Squarespace nor Webflow offers direct migration tools between platforms. You'll need to manually recreate designs, reimport content, and reconfigure functionality.

Which platform offers better SEO capabilities?

Webflow provides superior SEO control for advanced users. You get granular access to meta tags, schema markup, canonical URLs, and custom redirects. The clean code output and AWS-powered hosting improve Core Web Vitals scores significantly. Squarespace covers essential SEO needs effectively but limits advanced customization. 

How do the e-commerce features compare between Squarespace and Webflow?

Squarespace excels at simple e-commerce with built-in payment processing, inventory management, and order fulfillment. Transaction fees range from 0-2% depending on your plan. Setup takes hours rather than days. Webflow offers more e-commerce customization but requires additional setup time. You can create unique checkout experiences, custom product pages, and complex catalog structures. However, advanced features like subscriptions need third-party integrations

Could I outgrow my chosen platform?

Webflow scales better for growing businesses with complex needs. It handles large catalogs, multiple content types, and advanced functionality without performance issues. Squarespace works well for small to medium businesses but shows limitations at scale. Consider migration to custom solutions when you outgrow Squarespace's boundaries.

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