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Irish Mirror
Irish Mirror
National
Cian O'Broin

Sports giant Nike launch 'Live' store in busy Dublin shopping centre

The world’s largest sportswear brand Nike is set to open an innovative ‘Nike Live’ concept store in Dublin.

Doors are set to open to the public on Thursday, May 11 at 10am on the first floor of Dundrum Town Centre.

Don Nugent, Centre Director at Dundrum Town Centre, said they are "thrilled" to welcome Nike to Dundrum Town Centre, a brand "synonymous with innovation, quality, and style."

Read More: Official opening date revealed for new relocated Penneys store in Dundrum

Across the opening day, Nike will host a range of activities for customers such as live DJ’s, sports bra customisation, nail art design and guided styling sessions.

The new Dublin-based store will offer a curated selection of sport performance apparel, stylish footwear and fitness accessories.

Nike ‘Live’ is designed to serve all members and connect the fitness community to the local area.

As part of this, the new store will introduce training classes for members including run clubs.

Locals will be encouraged to download the Nike Run Club app (NRC), meet in store and take part in guided runs with other members. Each run will be led by a Nike coach, with each run open to people of all fitness levels.

"With its iconic products and commitment to excellence, Nike is the perfect addition to our sport and leisure retail category at the Centre and we wish them every success with the opening and into the future," Mr Nugent added.

The stores opening hours are: 09:00 – 21:00 Monday to Friday, 09:00 – 19:00 Saturday, 10:00 – 19:00 Sunday.

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