Sportradar Group AG has officially completed its acquisition of IMG ARENA and its global sports betting rights portfolio from Endeavor Group Holdings, Inc. and OB Global Holdings, LLC.
The closing of the deal marks a major milestone in Sportradar’s long-term expansion strategy, remarkably enhancing its position as a leading global provider of sports technology, data, and content across top-tier betting sports.
“With this, we are uniquely positioned to deliver even more immersive, data rich experiences to our clients, partners and fans around the world while accelerating innovation at scale across the global sports ecosystem,” Carsten Koerl, Chief Executive Officer of Sportradar, said.
Sportradar gains access to elite sports content with IMG ARENA acquisition
First announced on March 19, 2025, the transaction gives Sportradar access to a wide-ranging catalogue of premium sports rights, including Wimbledon, the PGA Tour, EuroLeague Basketball, the WTA Tour, and Major League Soccer (MLS).
In total, the acquisition adds partnerships with over 70 rightsholders, encompassing around 39,000 official data events and 30,000 live streaming events each year across 14 sports and six continents.
The deal stands out for its structure, as Sportradar is not required to make any cash payment. Instead, it includes total financial consideration of $225 million in Sportradar’s favor, consisting of roughly $122 million in prepayments from the seller to certain rightsholders and about $103 million payable to Sportradar over the next two years, subject to customary purchase price adjustments.
Sportradar anticipates that the acquisition will enhance its adjusted EBITDA margins and free cash flow conversion, while driving revenue growth and long-term profitability.
The company’s revised 2025 outlook projects at least 17 percent revenue growth to $1.29 billion and a 30 percent increase in adjusted EBITDA to €290 million.
The takeover, which was subject to review by the U.K. Competition and Markets Authority (CMA), received regulatory approval on Oct. 2, 2025. The CMA determined that the acquisition would not adversely impact competition within the sports data and media rights markets, clearing the way for Sportradar to move forward with full integration of IMG ARENA’s assets and operations.
Strong quarterly performance and future growth plans
Just days after finalizing the IMG ARENA acquisition, Sportradar reported its third-quarter 2025 financial results, showing resilient performance despite currency headwinds. Revenue grew 14 percent year-over-year to €292 million, while profits declined from €37 million to €22 million due to foreign exchange impacts. EBITDA rose sharply, up 29 percent to €85 million.
Sportradar plans to continue investing in artificial intelligence and exploring new opportunities within iGaming, while leveraging IMG ARENA’s assets to broaden its global reach and enhance client offerings.
“We are very pleased to augment that growth with the completion of the acquisition of IMG ARENA, further bolstering our competitive position, including our unmatched rights offering, industry leading product suite and the depth and breadth of our global relationships. The acquisition of IMG provides additional growth avenues and we are excited by the opportunity to drive meaningful additional value for our shareholders going forward,” Koerl said.
