The SPFL have announced a new title sponsor for the leagues.
Car company Cinch will sponsor the four leagues until the end of the 2025/26 season.
And Neil Doncaste r has described it as a ‘significant’ move for Scottish football and insisted it was the largest ever deal in the SPFL era.
It’s a huge boost for Scottish football who had been without one since Ladbrokes ended their sponsorship of the Premiership, Championship, League One and League Two.
He said: “This is an enormously significant partnership for our member clubs, and for Scottish football as a whole. Our discussions with cinch have been extremely positive and the duration of the sponsorship agreement demonstrates their long-term commitment to Scottish football.
“Despite the economic situation and the challenging nature of the global sponsorship industry generally, this is the largest-ever sponsorship in the SPFL era. It’s a ringing endorsement of the enduring popularity of Scottish football, not only north of the border but right around the world.
“It’s an exciting time for the Scottish game and I look forward to building on this new partnership as we continue to showcase Scottish football and maximise its exposure to a global audience.”
Robert Bridge, cinch Chief Customer Officer, said: “We are delighted to support the SPFL and welcome them to our high-profile family of sports sponsorships. It’s another great win for cinch that will play such an important role in putting us and our customers at the centre of some fantastic sporting moments.
“Scottish football has a UK audience of over 20 million but more importantly, it is the heartbeat of the Scottish community. As football fans make a return to stadiums for the new season cinch looks forward to being there alongside them for all those celebratory moments we’ve missed so much as we continue to make buying a car as faff-free as possible across Scotland and the UK.”
