Sony is stepping up its rather bizarre campaign to prevent small importing businesses from bringing the new PlayStation Portable into the UK. The Japanese giant is now taking its case against small independent web retailers to the high court, complaining that it is suffering a loss of revenue and is having its trademarks infringed.
I've just been speaking to Dan Morelle of ElectricBirdLand, one of the businesses being taken to court, who - to put it mildly - isn't best pleased.
As he points out, high street retailers and official Sony distributors are continuing to sell PSP products and accessories (presumably to those who already have grey market PSPs) and the practice of importing is a long-standing one that's never been challenged before - let alone targeting those without the resources to fight back.
A decision against legitimate importers could mean a lot of change for technology fiends.
