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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Kyle Campbell

Sony announces PlayStation Stars, an all-new loyalty program

Anyone looking for some extra trophy-hunting incentive may receive precisely that this fall.

On Thursday, Sony announced PlayStation Stars, a new loyalty rewards program. It’ll launch later this year (release details beyond that are still unknown), and anyone can join the service for free. Players can earn rewards by completing various campaigns, for example, the “Monthly Check-In,” which involves simply playing a specific game. Doing so will yield redeemable loyalty reward points for select PlayStation Store products, which may include actual PSN wallet funds. 

There will also be rewards in the form of digital collectibles.

“Collectibles are as diverse as our portfolio of products and franchises,” Grace Chen, VP of network advertising at Sony, said via the PlayStation Blog. “They are digital representations of things that PlayStation fans enjoy, including figurines of beloved and iconic characters from games and other forms of entertainment, as well as cherished devices that tap into Sony’s history of innovation.”

Many people, including myself, thought these were some cryptocurrency NFT nonsense. During an interview with The Washington Post, Chen made an important distinction.

“It’s definitely not NFTs. Definitely not,” Chen said. “You can’t trade them or sell them. It is not leveraging any blockchain technologies and definitely not NFTs.”

Well, that’s good to know! 

Many of the details surrounding PlayStation Stars are still up in the air, likely because Sony hasn’t ironed out all the kinks. The premise is interesting, at any rate. Imagine getting the first-ever Platinum Trophy for God of War Ragnarök or Marvel’s Spider-Man 2 and getting extra goodies for doing so.

Written by Kyle Campbell on behalf of GLHF.

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