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David Snelling & Aaron Morris

Sky NOW TV customers set for price rise - with more bad news to come

Anyone subscribed to Sky's NOW TV service for High Definition (HD) sports content will soon learn that their bills are set to rise.

The satellite company has confirmed on its official NOW site that prices will rise from next month - with football, Formula 1, golf, cricket and rugby fans (who also have the Boost option enabled) having to fork out £2 extra each month to access the content.

As it stands, a standard sports membership costs £33.99, but as of next month it's set to rise to £34.99. NOW's boost service will also rise from £5 to £6 per month.

Read more: The TV Licence rules you need to know for Sky, Netflix and other streaming services

The Daily Express reports that if you weren't already aware, Boost offers advert-free viewing, full HD quality and improved audio. A Sports Membership plan includes full access to channels including Sky Sports Premier League, Sky Sports Football, Sky Sports Formula 1, Sky Sports Golf and Sky Sports Main Event.

Over the course of 12 months, this price rise will add a total of £24 to bills and it might not be the only hike that's coming soon. All of the major Internet Service Providers (ISPs) have announced record-breaking increases with BT, Virgin, EE, Vodafone and TalkTalk confirming that things are going up by over 13 per cent.

In fact, some BT users are facing whopping 14.4 percent increases which will mean a bill that's currently £60 will rise to over £68 from March. Sky is yet to announce exactly what it is planning on adding to bills but, if it follows its rivals, then broadband and TV users might be hit by hikes of over 10 percent.

The satellite TV firm usually announces its price news in February with the changes hitting bills in April so it's likely that we will find out full details very soon.

Confirmed broadband price rises -

BT • 10.5% CPI + 3.9% = 14.4%

EE • 10.5% CPI + 3.9% = 14.4%

Plusnet • 10.5% CPI + 3.9% = 14.4%

Vodafone • 10.5% CPI + 3.9% = 14.4%

TalkTalk • 10.5% CPI + 3.7% = 14.2%

Shell Energy • 10.5% CPI + 3% = 13.5%

Virgin Media • Average 13.8%

Although a Sky price hike won't be welcomed, users do have something to cheer about with the TV firm recently coming out on top in the latest Ofcom report.

Sky beat all of its rivals regarding customer complaints with the company receiving the fewest moans across broadband, landlines and its TV service. At the other end of the league table was Shell, TalkTalk and Virgin Media who all scored below average.

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