As temperatures dip into single digits this season, outerwear like coats, hats and gloves become a necessity - but that isn't the case for everyone.
Some women prefer to face winter weather head-on on nights out, braving frigid temperatures, ice and wind without winter gear.
It can be a mystifying sight for onlookers who couldn't abide without outerwear, but scientists have delved into explaining the phenomenon.
"When looking 'hot' means not feeling cold: Evidence that self-objectification inhibits feelings of being cold" is a study that tackled the body heat conundrum published in the British Journal of Social Psychology.
Roxanne Felig, one of the study authors, revealed on TikTok that when someone is "highly focussed on how they appear externally", their everyday needs come second.
Roxanne Felig, one of the study authors, revealed on TikTok that when someone is "highly focussed on how they appear externally", their everyday needs come second.
She said the study was partly based on rapper Cardi B’s 2014 claim that "a hoe never gets cold", with Roxanne noting she and her fellow researchers "wanted to test that scientifically".
Roxanne, a social psychology graduate student at the University of South Florida who goes by the username @naia_papaia on TikTok, said: "So basically, it seems like what Cardi was saying was that she was too focussed on how she looked and what she was wearing to feel cold.
"And this actually aligns perfectly with the main theoretical perspective that I used to conduct my research, which is objectification theory.
"When women are in a state of objectification, they are less aware of how hungry they are, their heartbeat.
"They are just less able to recognise their internal states."
The research team interviewed women who were queuing to get into clubs over five particularly cold nights in Florida - where temperatures varied between 4°C and 10°C.
Participants were then asked "how much they typically think on a day-to-day basis about how they look", "how many drinks they'd had" and "how cold they felt".
The researchers also took anonymous photos of the outfits worn by the women, which were then coded for amount of skin exposure.
"We found that for women [who ranked] high in self-objectification - regardless of how much skin they have exposed - they wouldn't feel cold," Roxanne explained.
The study concluded: "Our hypothesis was supported: women low in self‐objectification showed a positive, intuitive, relationship between skin exposure and perceptions of coldness, but women more highly focused on their appearance did not feel colder when wearing less clothing."
