The first Roblox Super Bowl concert stars rapper Saweetie and the sandbox game event is an official part of the NFL’s Super Bowl celebrations. The Roblox concert takes place on the new, specially built world Rhythm City, built by Warner Music Group and metaverse gaming development and publishing group Gamefam, and premieres on Feb. 10, 2023, at 7 p.m. Eastern. It will run again every hour until Feb. 12, 2023.
“I’m really excited to bring this iconic moment to the metaverse and share my music with a whole new audience in such a unique way,” Saweetie said in a statement! As an artist, innovator, and football fan, to be able to perform during Super Bowl LVII weekend in this new world is something I never imagined that I would be involved in.”
On Feb. 4, 2023, the NFL is launching Super NFL Tycoon on Roblox, a fantasy sim management game that puts you in charge of every aspect of running an NFL team, from managing cash flow and building a stadium to drafting a team and that most enjoyable of activities, paying taxes.
Financial software company Intuit helped bring this experience to life, and Intuit chief marketing officer Lara Balazs hopes it can help provide a foundation in financial management for younger players who don’t have access to personal finance courses at their schools.
“The metaverse provides an age-appropriate environment to introduce younger people
to important financial concepts in a fun and engaging manner,” Balazs said. “We are proud to bring this fun learning opportunity to highly engaged sports and entertainment fans.”
And unlike some recent Roblox experiences, you don’t have to worry about navigating age restrictions and inappropriate content with these.
Written by Josh Broadwell on behalf of GLHF
