You need a password for almost every online purchase these days.
From buying clothes to airline tickets, keeping track of all the different details can often feel like an impossible task.
And on the occasions your memory does fail, you're presented with a string of security questions to prove your own identity.
But one airline has caused a stir with its users by posing a question which most parents would find impossible to answer, reports the Mirror.
This is the question on the JetBlue site...
If you answer, you could permanently scar one or several of your children for life, or you might just have to give up on booking those tickets.
A customers tweeted to show the question, asking 'What is the name of your favourite child?' with the caption "JetBlue Savage for this."
JetBlue replied: "Say it. You know you have one."
More than 1,600 people liked the response, with many users adding their thoughts.
One replied: "I would get it wrong all the time, my favorite would be the one that hasn’t p***ed me off in the last 24 hours... that changes constantly."
A second wrote: "Jet Blue going all Sophie’s Choice on us."
Another said: "Can it be someone else’s kid? Mine aren’t all that."
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