Sainsbury's told it's gone too far as 'vile' £1 Easter product sparks outrage

Supermarket Sainsbury's is being accused of going 'too far' with its latest Easter treat.

The supermarket found itself in a tight spot after customer's found it selling chocolate flavoured houmous. And they were quick to share their opinions online about the divisive new product on the Sainsbury's shelves.

Facebook page Snack News & Reviews shared an image of the new Carrots & Chocolate Flavoured Houmous which is a part of the “Easter Bunny Snacks” range.

The food product, which costs £1, contains carrot batons and a dip made from cooked chickpeas, golden syrup, sesame seed paste, cocoa powder and concentrated lemon juice.

Has Sainsbury's gone too far this time? Let us know in the comment section

The product in the spotlight (Sainsbury's)

One said that “this sounds horrible” with a second commenting “not sure how I feel about this…”.

A third wrote: “Not a good mix me thinks.”

Someone else added: “Just throw the whole world in the bin and be done. You've taken it too far."

One shopper tagged a friend and said: “A bit of me tbh...wait I just realised it said chocolate wtf no."

On Twitter, the outrage continued.

@Amarcow10101 tweeted: "I am in utter disbelief , to my dismay my local only stock this now all stores in all the sainsburys across leeds! This is a huge change I’m not ready for after having regular hummus with my meal deal for years! What next ? Apricot sausage rolls??! When will it end!"

@akil_93 said: "Why @sainsburys why? Carrot and chocolate flavoured houmous is absolutely VILE. Just stop it. Immediately."

Adam Maidment managed to pick up a pack by mistake after thinking it was normal houmous. He said: "This is my own stupid fault for not properly looking but why is CHOCOLATE HOUMOUS even a thing?"

However, some shoppers like the sound of carrots and chocolate houmous. One commented that they “need to buy” with another person adding “oh that's my cuppa tea”.

You can buy the Carrots & Chocolate Flavoured Houmous in Sainsbury’s stores now or online.

Part of the on the go range, the vegan-friendly snack will also be included in the supermarket’s £3.50 meal deal.