Rojukiss International Plc (KISS), the beauty company behind the fast-growing Rojukiss and Sis2Sis brands, delivered an outstanding start to 2026, fueled by strong market share gains, breakthrough innovation and accelerating international expansion.
First-quarter revenue surged 35% YoY to 331 million baht, while net profit climbed 27% YoY to 46 million baht. Gross profit margin expanded sharply to 59%, reflecting a richer mix of higher-margin products and improved operational efficiency.
Buoyed by the strong performance, the company raised its full-year sales growth guidance to 12-22% and introduced a quarterly dividend policy. The board approved an interim dividend of 0.05 baht per share, totaling 29.3 million baht and representing a 64% payout ratio.
Rojukiss further strengthened its leadership in Thailand’s face mask market, with market share rising to 18.8% from 16.1% a year earlier, reinforcing its position as the category leader.
Innovation remained the engine of growth. The flagship Rojukiss brand posted 38% growth, driven by successful launches including Face Eye Neck Repair Serum and Cream, Hydrogel Masks in Cica-BHA and Rice Ferment Brightening formula, Gluta Nia-C10 Triple White Serum, and Micellar deep cleansing foam. Its award-winning Hydrogel Mask was recently recognized with the Watsons Thailand HWB Award 2026, underscoring the brand’s innovation leadership.
Sis2Sis, the company’s color cosmetics brand, continued its strong turnaround, recording 47% growth after a successful relaunch and packaging redesign.
International expansion is emerging as a major growth driver. International revenue increased 44% in the quarter, supported by encouraging early results in markets such as Myanmar and Laos. KISS currently operates in 7 markets and plans to expand to 10 countries by the end of 2026, targeting international sales to contribute 8-10% of total revenue.
Corrado Giaquinto, Chief Executive Officer of Rojukiss International Public Company Limited (KISS), said he was highly encouraged by the company’s momentum.
“I am extremely pleased with our Q1 performance and very confident about the future. Therefore, we are increasing our full-year topline growth guidance to 12%-22%, and we reaffirm our pledge to reach 4 billion baht in revenue by 2030,” he said.
“We continue to deliver beyond our commitments, achieving double-digit growth in both revenue and profit despite a challenging environment marked by soft consumption, intensifying competition and the energy crisis. Our strong top-line performance was supported by equally strong sell-out growth, driven by both the Rojukiss and Sis2Sis brands and fueled by continuous innovation. Our aggressive international expansion is building a strong platform for future growth. I expect international markets to contribute 20% of total sales.”
With strong cash flow, expanding profitability and continued investment in innovation, advertising and digital capabilities, Rojukiss is entering a new phase of growth and strengthening its ambition to become a leading Thai beauty brand with an increasingly global footprint.
