RODIM, the BASF-backed player in advanced Paint Protection Solutions, has officially launched its first exclusive brand store in India: Perfect Finish, located in Faridabad. This landmark opening, in collaboration with Pranav Sharma, CEO of Perfect Finish, signals a major shift toward a technology-driven ecosystem for the country’s automotive detailing industry.
The event follows the Global Launch of the flagship R-Star Paint Protection Film (PPF) at Automechanika. RODIM is now focused on strengthening its retail footprint through branded experience stores that prioritize customer experience and professional installation standards. Beyond premium services, the Faridabad store will serve as a vital training centre. Here, RODIM partners will master the latest installation techniques, designed to improve quality and maximize profitability by reducing material wastage during PPF applications.
The store was inaugurated by a distinguished leadership team from BASF, including Andy Wong (Head of Business Management, Direct Importers, APAC), Sooraj Kapur (Sales & Marketing Manager, South Asia), and Ram Kumar Gaur (Assistant Business Development Manager), accompanied by Ruchir Malhotra and Sachin Ahuja, Co-Founders and Managing Partners of Sheen Automotive 360 LLP, the sole importers and distributors for RODIM in India. The brand store concept is set for a nationwide rollout.
Andy Wong, Head of Business Management, Direct Importers, APAC, stated, “This brand store represents RODIM’s long-term commitment to the Indian market. Our vision is to transform the largely unorganised detailing sector into a professional, structured business ecosystem.”
Amresh Khar, Senior Vice President, highlighted the community-led nature of the launch, “The milestone marks a significant step towards building a structured, technology-driven, and premium ecosystem for the automotive detailing industry in the country. The presence of leading automotive detailers from across India reflects the rising demand for premium protection solutions. We are balancing global technological excellence with Indian market sensibilities, affordability, and emotional value.”
Ruchir Malhotra, Co-Founder and Managing Partner of Sheen Automotive 360 LLP, added, “Professional detailers have embraced RODIM’s global quality post-Automechanika. These premium outlets will accelerate growth while setting new benchmarks for service quality.”
Sachin Ahuja, Co-Founder and Managing Partner of Sheen Automotive 360 LLP, highlighted that, “The company plans to empower existing channel partners to upgrade their studios into world-class facilities.”
