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Roc Nation's Chris Wingert Leading Expansion Into North American Soccer

This cover image released by Roc Nation shows "Victor" by Vic Mensa. (Roc Nation via AP)

Former Major League Soccer player Chris Wingert has transitioned into a new role as Head of International Football in North America for Roc Nation, a prominent sports agency. Wingert, who played for various MLS clubs during his 14-year career, now focuses on identifying and supporting emerging talent in the soccer world.

Since joining Roc Nation in 2018, Wingert has been instrumental in representing a group of 18 players, including notable names like Tim Parker and Matt Miazga. He emphasizes the importance of providing a relatable and supportive environment for these athletes, drawing from his own experiences as a player.

Roc Nation's expansion into the North American soccer market aligns with the growing popularity of the sport in the region. Major League Soccer recently signed a lucrative global media rights deal and welcomed global superstar Lionel Messi to its ranks, boosting the league's profile and attracting new fans.

Furthermore, the addition of new franchises like San Diego FC and the increasing valuations of MLS clubs indicate a thriving soccer landscape in North America. The region is also set to host several prestigious tournaments in the coming years, including the FIFA World Cup in 2026 and the Olympics in 2028.

Wingert expresses optimism about the future of soccer in the U.S., highlighting the potential for significant growth leading up to and following the 2026 World Cup. While Roc Nation aims to expand its presence in the soccer world, Wingert emphasizes the importance of strategic growth and maintaining a personalized approach to client relationships.

Overall, the collaboration between Chris Wingert and Roc Nation reflects a shared vision for the development and promotion of soccer talent in North America, as the sport continues to gain momentum and capture the attention of fans across the region.

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