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The Guardian - UK
The Guardian - UK
Business

Rising Star 2014: Amy Clarke

Name: Amy Clarke
Business: Justaskmeout.com
Job title: PR manager
Website: www.justaskmeout.com

Amy contacted me proactively with her CV to offer her PR services to us at Justaskmeout.com. I was hugely impressed by her enthusiasm from the outset.

She put together an insightful six-month PR strategy which had some brilliant new ideas, all of which have been successful. She suggested running a survey about dating and using the results as hooks for press releases. She was right – we produced two great press releases from it and they resulted in more coverage because they focused on our unique concept – asking people out with one click.

A Twitter competition she devised gained us more followers than anything previously. She also came up with the idea of entering awards, and we’ve enjoyed coverage through the Guardian Small Business Showcase, which has been really helpful to business and PR.

Since she started with us she has taken on more and more responsibilities. She is now responsible for writing our weekly date ideas and newsletter, managing our social networks, and supporting our dating events, on top of her other PR responsibilities.

Amy has many great qualities. She is super friendly and welcoming at our monthly dating events. She is very organised at completing her work on time and to a high standard. And she’s extremely enthusiastic about our business and an invaluable support to me in running it. Amy is a fantastic asset to us and I have no doubt that she is a rising star in PR.

Alex Rowley is the founder and CEO of Justaskmeout.com.


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