Richard Madeley stormed off the Good Morning Britain set after Kate Garraway teased him over his “pet peeve” during Tuesday’s broadcast.
The 70-year-old presenter and his co-host were discussing the headlines of the day when the conversation turned to irritating habits.
Moments before the show turned over to This Morning hosts Alison Hammond and Dermot O’Leary, Madeley admitted he hated people eating food next to him, particularly at the cinema.
Garraway, 59, took the opportunity to roast her colleague and pulled out a bag of popcorn from inside the coffee table cabinet.
As Madeley screwed up his face in disgust, she threw a piece of popcorn in his mouth and chuckled: “He’s the fun police - he doesn’t like people eating next to him.”
Madeley then sighed and walked out of the studio, prompting Garraway to declare: “He’s had enough, he’s stormed off set!”
He returned to the set after a preview aired of Hammond and O’Leary from their upcoming This Morning show.
The broadcaster slumped next to Garraway, who continued to gleefully eat her popcorn, before the show went to an ad break.
The playful moment comes after the show was plagued with a slew of mishaps.
Last week, Garraway was forced to apologise to GMB viewers after a passer-by made a “rude gesture” during a live broadcast.
The presenter and her co-host Rob Rinder were interviewing City of Edinburgh Council leader Jane Meagher on last Friday’s installment, who was on discuss Edinburgh’s new tourist levy.
The measure, which will add a 5 per cent charge to the cost of the first five nights spent in hotels, B&Bs, short-term lets and other visitor accommodation, comes as the Scottish capital prepares to welcome hundreds of thousands of visitors for the Edinburgh festivals.
Glasgow, Aberdeen and Stirling councils have also voted to introduce similar charges, while several other local authorities are consulting on their own proposals.
However, the interview was derailed when a man appeared in the background and made a reverse V-sign towards the camera.
Briefly interrupted the discussion, Garraway addressed the incident, telling viewers: “Just to say, Jane, you won’t be aware because you were talking so elegantly to us with the gorgeous vision of Edinburgh behind.
“But somebody came past doing a rather rude gesture. So, if you’re watching at home and you saw, that is no reflection on Jane or indeed Edinburgh.”
And earlier that week, Reform UK MP Robert Jenrick was overheard calling his interview with Ed Balls and Susanna Reid ”a waste of time”.