Richard Madeley got a punch in the face from Britain's oldest stuntman on Good Morning Britain today.
The host bravely stepped up to allow Rocky Taylor, 73, to demonstrate his skills and was rewarded with a series of swipes to his jaw.
Initiating a role play, Richard asked Rocky - who has stood in for Roger Moore and Sean Connery in the James Bond films - to pretend to be action hero Jack Reacher and he the villain.
"We are going to cast you in a Tom Cruise movie, this is a Jack Reacher film, I am one of the villains and you are Jack Reacher," he said.
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"Because Jack Reacher does everything with his elbows and fists, so you are going to give me a right hook to the jaw."
Rocky then swung for him, leaving co-host Kate Garraway fearing it had been more than a stunt.
"That looked really real, are you okay?!" she gasped.
Cracking out the jokes, Richard, 62, replied, "They're all saying at home: 'Why didn't he connect? It was a golden opportunity!'"
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Rocky also opened up about his years on the job and said it's nice to see that stunt doubles are finally being acknowledged.
"People like Roger Moore and Pierce Brosnan are very capable, but if they have an accident we can't replace them. We take the place of them in case it's dangerous," he said.
"Years ago, stuntmen weren't recognised and if an actor had a double he wanted to pretend that he didn't, but now we are coming to the light."
