The RBC Canadian Open was one of the best tournaments on the PGA Tour schedule in 2023.
Canadian Nick Taylor hit a walk-off 72-foot putt, the longest of his career, to win on the fourth playoff hole for his third Tour title. It was also the first time a Canadian had won his national open since Pat Fletcher in 1954.
“It feels, I can’t even describe it,” Taylor said after ending the drought. “This is the most incredible feeling.”
Now, his victory and celebration will be etched with the tournament for the foreseeable future.
On Friday, the RBC Canadian Open changed its logo. Although it’s subtle, it’s a nod at Taylor’s putt and the celebration that followed.
ICONIC. 2024 #RBCCanadianOpen
Learn more 👇https://t.co/n8CSxtKfom pic.twitter.com/dOK3NWCHoX— RBC Canadian Open (@RBCCanadianOpen) December 1, 2023
That’s right. Taylor and his putter toss after knocking in the eagle putt to win is now the “I” in the logo.
“We are excited to pay tribute to the epic performance of Nick’s amazing win by capturing the energy of that moment within the brand identity and logo mark for the 2024 RBC Canadian Open,” Golf Canada Chief Marketing Officer Tim McLaughlin said in a release. “Nick’s historic victory will be celebrated in the lead up to and throughout the 2024 RBC Canadian Open and the reimagined logo is a fitting homage to both Nick and this most special moment for our National Open.”
The 2024 RBC Canadian Open is set for May 30-June 2 at Hamilton Golf and Country Club in Hamilton, Ontario.
