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Daily Record
Daily Record
Sport
Andrew Newport

Rangers smash through £28m revenue target as commercial chief salutes the fans

Rangers commercial chief James Bisgrove has thanked the Light Blues legions for their backing after seeing the club smash its revenue targets.

Bisgrove set the Ibrox outfit an ambitious objective of raising £27.9million in cash generated off the park at last year's AGM.

And he says that figure has been already been exceeded on the back of a profitable year that saw Gers also bank millions from their stunning run to last month's Europa League final in Seville.

“It’s been a positive year for us, it’s been a really good year for us in terms of commercial revenue, in terms of commercial growth," said Bisgrove.

“I spoke at the AGM back in November 2021 and I set out our target if you like for our revenue figure we wanted to reach, which was £27.9million.

“In the years before Covid we were around £13/£14million.

“So we set a really high bar and we’re delighted we have reached that, we have actually exceeded that.

“That’s thanks to our different commercial operations, all our sponsors, the backing we get from hospitality clients, the support we get from supporters buying retail products and going on stadium tours.

“That gives us a real platform to move forward and grow for next season.

“We are looking ahead to next season with Edmiston House and the club museum which will be ready for the end of the year.

“We’re enhancing a lot of facilities at Ibrox too.

“For that commercial pillar to be forming, to be growing, it sits alongside the other pillars, the matchday revenue, season tickets sold out again in record time.

“The backing this club gets is second to none. It’s unparalleled."

Rangers - who have already sold 45,000 season tickets for next year's campaign - suffered heartache after losing out on penalties to Eintracht Frankfurt at the Ramon Sanchez-Pizjuan Stadium as the Germans snatched Euro glory.

But there was the consolation of a £34million windfall from Rangers' remarkable journey to southern Spain.

Calvin Bassey of Rangers (Marcio Machado/Eurasia Sport Images/Getty Images)

And the club could be in for another major cash bonanza if they can follow up Nathan Patterson's £12million move to Everton by realising in-form defender Calvin Bassey's £25million valuation this summer.

"The run to Seville was obviously remarkable on the pitch but what that has allowed us to achieve off the pitch was equally important," added Bisgrove.

“Then there’s the player trading and the work Ross Wilson is doing.

“All of those pillars are working in unison and it gives us a great base in terms of the revenue for the club which will be at a level which it’s possibly never been at before.

“Profitability, financial health, it gives us a real stable footing for next season.

“That’s the work off the pitch and hopefully it will be to the benefit of the team that comes out on a Saturday.”

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