Purplebricks has launched a advertising push
Online estate agent Purplebricks is investing in its biggest advertising campaign in five years, with comedian Mo Gilligan becoming the new face of the brand.
The company said the multi-million pound campaign will include TV ads showing ‘for sale’ signs turning to ‘sold’, and the first one will appear on Channel 4 tonight.
The marketing push comes as estate agents look to capitalise on good momentum in the housing market, with buyers taking advantage of attractive mortgage deals.
The pandemic also led to many people reassessing what they want in a home.
Purplebrick’s update came at the same time as online mortgage broker Trussle revealed plans for a major hiring spree.
Trussle, recently acquired by US online mortgage lender Better, wants 1,000 new advisors by the end 2022.
Trussle chief executive Ian Larkin said: “Our ambition is to expand strategically and swiftly.”
The firm said the expansion will help solidify the group’s “position as market leader within the online mortgage brokerage space”.
