Pringles has launched Sizzl’N, a new range of three flavours with varying levels of heat intensity that challenge people to step up the spice.
With each building in spice, the new flavours include Kickin’ Sour Cream (medium), Spicy BBQ (hot) and Cheese & Chilli (Extra Hot), aiming to satisfy all thrill-seeking foodies who want to push their taste buds to the limit.
Containing no artificial colours or flavours, the new range will amplify some well-known Pringles flavours with an extra kick of spice that builds with every bite to test snackers’ limits.
The launch is a first for the brand, which sees them enter the extra hot market thanks to the new addition of Cheese & Chilli Extra Hot. The flavours come as insights reveal 59% of millennials aged 18-34 prefer very spicy foods, making the new range a perfect fit for those who can handle the heat.
Rebecca Worthington, Pringles UK activation brand lead, said : “We’re really excited to introduce our new range of flavours, Pringles Sizzl’N. We know demand for spicy flavours is growing, so this is the perfect addition to our portfolio to drive category growth. We can’t wait to see how many of our Pringles fans can handle the most intense heat.”
Shoppers will be able to get their hands on the new Pringles from 6 th January 2021 onwards - RRP £2.99
