Prime Video India has signed a multi-year distribution agreement with South Korean entertainment studio CJ ENM to expand its Korean content catalogue in India, bringing more than 100 titles to subscribers over the next two years.
The deal includes 26 new titles from CJ ENM that will be released over the next two years, along with existing shows from the studio's content library. The agreement extends the companies' existing global partnership with a dedicated focus on the Indian market.
Under the partnership, Prime Video India will stream titles including Yumi's Cells Season Three, The Legend of Kitchen Soldier, My Bias, My Boss and Filing for Love, alongside library content such as Dear X, Law in the City, Study Group, My Dearest Nemesis, Search: WWW, and Yumi's Cells Seasons One and Two.
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All upcoming titles will be available with English subtitles and dubbed in Hindi, Tamil and Telugu.
"Building on our strong global relationship with CJ ENM and the deal announced last year, we're excited to deepen this collaboration with a sharper focus on India," said Shilangi Mukherji, director and head, SVOD business, Prime Video India.
"The popularity of Korean content has been remarkable across our Prime Video markets. Compelling narratives, diverse genres, and memorable characters that transcend borders have fueled a K-content wave that continues to gain momentum year on year. By bringing a curated slate of premium Korean titles to Prime Video, we're doubling down on our commitment to making the most innovative and captivating stories from Korea accessible to audiences in India," she said.
Prime Video said the agreement reflects growing demand for Korean entertainment among Indian viewers.
"At Prime Video India, we keep a keen eye on what our customers are watching and what stories resonate with them," said Manish Menghani, director and head of content licensing, Prime Video India.
"The surge in popularity of K-content is undeniable. CJ ENM is one of the biggest entertainment studios in Korea, with an expansive library of much-loved titles such as Legend of the Blue Sea, Prison Playbook, Mother, and A Practical Guide to Love, among several others – all of which will be launching on Prime Video over the next two years. The continued success of our global content deal with CJ ENM is a testament to this growing demand. For us, this deal is not only the natural step forward, backed by customer preferences, but also a reflection of commitment to making Prime Video India the go-to destination for the best international content," he said.
Jangho Seo, EVP of Platform Division at CJ ENM, said the partnership would help the company expand the reach of Korean dramas in India.
"We are pleased to collaborate with Prime Video India to bring CJ ENM's acclaimed K-dramas to a wider audience in one of the world's most dynamic entertainment markets. Prime Video's unmatched reach in India, combined with its deep investment in local audiences, makes it the ideal partner to amplify our content to millions of new viewers. This partnership reflects our ongoing commitment to expanding the global reach of Korean storytelling. We look forward to connecting more deeply with Indian audiences and sharing the richness and emotional depth of K-dramas with viewers across the region," he said.
Prime Video said the titles will be available to Prime members at no additional cost as part of their subscription.
