It's official, the Prime Day guitar deals 2025 are now over. The four-day savings extravaganza was Amazon's biggest ever, seeing some great savings on cheap guitar pedals and guitar accessories, as well as wider sales at the more traditional guitar manufacturers in reaction to the Amazon deals.
If you're landing here looking for a saving, then I'm afraid to say that, for the most part, you've missed out on bagging anything at Amazon itself. That doesn't mean there aren't still some great savings hanging around, though, with Guitar Center launching their Endless Electrics guitar sale, which will last until August 6th, with some sweet savings of up to 25% off.
You can also grab some nice savings on gear over at Musician's Friend with their up to 40% off summer sale, which has some great deals on Ernie Ball Music Man, Ibanez, and Line 6. Fender's Summer Sale also marches on until the end of the month, with up to 20% off a range of guitars, including MIA Fenders and Squier guitars.
Below you'll find quick links to all the sales that are still active, and further down I've curated all the best deals that are still available at the moment.
Quick links
- Best US sales
- Amazon: Best instrument deals
- Fender: Up to 20% off MIA guitars
- Guitar Center: 25% off Endless Electrics
- GuitarTricks: 65% off all access
- Musician's Friend: 40% off summer sale
- Reverb: Shop big price drops
- Sweetwater: Up to 50% off live gear
- Plugin Boutique: Save big on software
- Positive Grid: Big discounts on BIAS
- Waves: Buy one get one free
- Best UK sales
- Thomann: Massive up to 65% off
- GuitarTricks: 12 months for $125.65
- Plugin Boutique: Huge software savings
- Positive Grid: Save on smart amps
- Waves: Sale on studio staples
Editor's picks
Guitar deals
Amp & pedals deals
Strings
Accessories
Prime Day guitar deals 2025: Lessons
In-ear monitors
Prime Day guitar deals 2025: Amazon device deals
With Prime Day being an Amazon invention, there's naturally big savings on Amazon's own innovative products too. So, if you've been thinking about purchasing an Amazon Echo device, like the music-friendly Echo Studio, or the compact Echo Dot, Prime Day is the time to get a big discount.
In the past, Amazon has also run bundle deals on its smart speakers that include free subscriptions to their Music Unlimited streaming service for up to 6 months.
Amazon is also responsible for rad gadgets like the Ring video doorbell and Kindle e-readers too. Head over to Amazon's Prime Day deals page for all the latest early offers or check out our price widget below for today's best offers.
Prime Day guitar deals 2025 FAQ
When is Prime Day 2025?
Amazon Prime Day has traditionally always taken place at some point in July. This year, Prime Day 2025 will take place on Tuesday, July 8, and end on Friday, July 11.
And yes, you read that right: Prime Day is not actually a single-day event, but rather a four-day extravaganza of millions of deals, sales, and discounts. This is the first time we've seen Amazon extend the event past its typical 2-day runtime, so we're excited to see if the extra days will bring additional deals and discounts.
You can keep tabs on all the latest Prime Day news at Amazon's own Prime Day page. In our experience, the deals aren't isolated to just the four days of Prime Day, with many appearing ahead of time, and some sticking around for a few days after the event, too.
When does Prime Day 2025 end?
Prime Day officially ends at midnight on July 11th. But that doesn't mean there aren't still deals to be picked up after that time. Many Prime Day deals will hang around for a little bit after the end of the official sale, so if you're late to the party, you might still be able to grab hold of that discount.
Do I need a Prime subscription for Prime Day?
If you want to take advantage of Amazon’s Prime Day guitar deals the answer is a big fat yes. Amazon always offers free trials to those who haven't used the service before, so if you were feeling tactical you could sign up for a free trial closer to the event, grab the most enticing bargains and then cancel your subscription once the items are in your hands, but we didn’t tell you to do that...
There are plenty of perks to being an Amazon Prime Member, of course, including faster delivery options, exclusive deals and access to Prime Music and Prime Video, so it could be worth becoming a fully paid up member if you're a regular Amazon shopper.
At the time of writing, a monthly Amazon Prime subscription costs $14.99/£7.99 (which you can cancel at any time) and a yearly option is $139/£79.
There's also a student tier available that currently costs $7.49/£3.99 per month or $69/£39 per year.
Where can I find the best non-Amazon guitar deals?
In 2023 and 2024, in addition to Amazon, there were great guitar discounts doing the rounds from Fender Play, Musician’s Friend and Guitar Center, plus Walmart and Best Buy on everything from beginner acoustic guitars to reverb pedals. We’re hoping for more guitar activity from retailers including Sweetwater in 2025. We heard whispers of some great guitar offers on the horizon, so watch this space.
Although it’s an Amazon invention, Prime Day has always created a buzz and gets people in the mood for a bargain. Because of this, we’re confident more retailers will get involved with great Prime Day guitar deals this year.
Last year, we also saw certain retailers offer discount codes of up to 20% on a whole range of great guitar gear.
Are things really cheaper on Prime Day?
Short answer, yes they are. Every Prime Day deal you see on this page will be a legit discount, as it's been personally checked by one of our team. We often price-check our deals on competitor sites too so you get a true picture of the actual savings you're making.
