Primark shoppers were besotted with the colours of a £12 knitted vest after spotting it online.
The high street giant boasts millions of followers across its range of social media channels, where it keeps shoppers up to date on all the latest stock and product launches they can expect to find in stores.
Primark is different from rival high street shops as it doesn't have a website where customers can shop their favourite outfits or accessories.
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Anything Primark fans spot on its social media channels can only be purchased by popping in to one of its stores.
And a recent Instagram post got shoppers excited.
Primark shared a photo of its multicoloured knitted vest (£12) paired with its cream coloured skort (£9). Captioning the image, Primark wrote: "The perfect #OOTD does exist Vest £12/€15, Skort £9/€10/$13".
The outfit proved popular among Primark's 8.9million Instagram followers, racking up more than 5,000 likes in the first few hours it was uploaded to the hit social media platform.
Shoppers shared their thoughts in the comments section.
Teresa said: "I need this vest!"
Christine said: "That’s a great look!"
Nicole said: "Those colourssss!!!!"
Primark commented: "Beautiful colours!"
Justine tagged a friend and said: "this is all very you, we need a primark trip to source all this".
You can find your nearest Primark store here.
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