We’re in the full flow of Pride Month at the moment, but the best is yet to come. After four weeks of celebrating the visibility of LGBTQIA+ individuals (and advocating for their rights), Londoners will be taking to the streets on July 5 for the city’s annual Pride march.
Cue rainbow banners, glitters and sparkles galore. But deciding what to wear? That’s a whole different ball game. Fortunately, we’re here for you: here’s our pick of the best things to make your Pride both queer and chic.
Protect the Dolls Tee
Connor Ives’ viral tee in support of trans rights has been seen on everybody from Pedro Pascal to Troye Sivan. What better company is there? And though they’re not currently in stock, they can be pre-ordered here.
Gay’s the Word Tee
Fellow fashion designer Erdem made waves recently when he announced that he would be designing a limited-edition tee in association with queer bookshop Gay’s the Word. Yes, it’s £75, but all proceeds go towards charities “close to the heart of the house” – that is, Not A Phase, which supports trans+ adults, and akt, which provides support for queer youths at risk of or experiencing homelessness.
Queer was always here
Heartstopper actor Sebastian Croft has teamed up with artist Jack Taylor Lovatt to introduce a lovely capsule collection celebrating the enduring legacy of queer people. On sale: t-shirts, tanks tops and a rather fetching grey-washed baseball cap emblazoned with the words ‘Queer Past’.
Amy Lynn sequinned skirts
Nothing says Pride like a truckload of sequins, and UK brand Amylynn has them in spades. Grab one of their Zeus Sequin Mini-dresses if you’re in the mood for rainbows; alternatively, their green disc sequinned dress is both sparkly and versatile. Their Paloma embellished two-piece is also a must-have: chequerboard sparkles? Yes please.
Levi’s Queer rodeo jacket
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Denim house Levi’s has a long history of supporting Pride, and 2025 is no different. Their rainbow rodeo trucker jacket is a case in point: a statement piece of white denim that looks fabulous and perfectly fits the Pride brief.
A lot of love
Now we’re talking accessories, jewellery brand Monica Vinader has a lovely summer collection dedicated to all things hot weather and love. Their love token pendant is a nice example of that: subtle, but still on-brand.
Lucy & Yak rainbow trousers
Flower power brand Lucy & Yak is a must for bright, colourful clothing – so it makes perfect sense that they also have rainbow items galore. Try their wavy cotton rainbow-print trousers for a statement piece, or dress for summer (and climb on the boxer train) with their more subtle cotton and linen striped shorts.
Tommy Hilfiger rainbow bikinis
Too hot to wear more clothes? No problem: Tommy Hilfiger has a loud and proud rainbow bikini that basically doubles up as a Pride outfit. Wear with jorts for maximum trendiness.
Crochet bucket hat
Crochet is having (another) moment – so jump on the trend and protect your head from the heat with this option from Asos. Pairs nicely with a white tank top – or, to be honest, anything else that’s rainbow coloured.
Tie-dyed sweatshirt
The ultimate layering piece. When the sun goes in, sling on this baggy tie-dyed sweatshirt from clothing brand Labelrail. Stack up some necklaces on top (or sling around your waist for a pop of colour) and you’re good to go.
Kurt Geiger Heart x Body bag
This small bag is a heart-shaped delight. Made from leather and rainbow striped, it’s the perfect receptacle for your phone, wallet… and maybe a cheeky tin of G&T.
