If you don't believe in Christmas miracles, PrettyLittleThing boss Umar Kamani is about to change that.
Yesterday, the Manchester-based fashion boss transformed from CEO to Santa, as he went on an extravagant #PrettyLittleWishes spending spree, where he made several PLT shoppers' dreams come true by making their wishes his command.
It's not the first time Umar has excited Twitter with his #PrettyLittleWishes hashtag.
Earlier this month he amazed everyone by promising to pay off somebody's entire overdraft, and touched hearts by organising a weekend-long trip to Disneyland Paris for a four-year-old boy battling leukaemia.
This time round his giving spree was even bigger, and some of the Christmas wishes he granted to shoppers were seriously heartwarming.
He paid off a student's £900 overdraft so she could stop worrying and start focusing on her university work...
He pledged to donate £1000 towards somebody's aunty's cancer treatment...
He paid for friends to go on a Home Alone-style holiday to New York...
He sent a hospital patient a £500 voucher to help her buy some loungewear while she focuses on getting better...
He even sent a single mum some money so she could spoil her little one...
Now THAT is how you build and keep a loyal customer fan base. Happy Christmas!
