Pratilipi, a digital storytelling community across 12 major Indian languages, has signed a deal with the Newcomers’ Initiative to create content in various formats and languages and offer it to filmmakers across the country. Collective Artists Network [CAN], a talent management agency, is also a part of this collaboration.
'Securing a 21-month deal with the production house, Pratilipi will be foraying into the world of video storytelling format. This partnership will add to Pratilipi’s exhaustive portfolio comprising e-books, podcasts, and paperbacks,' read a statement shared by them.
Talking about the development, Ranjeet Pratap Singh, Co-Founder and CEO at Pratilipi said in the statement, “With over 10 million stories published on Pratilipi till date, we can proudly state that we have access to the biggest library of quality content on our platform. We believe that everyone has the right to premium content in whichever format they want to consume. Our partnership with Mahaveer Jain Films is a testament to our unstoppable commitment of creating multi format content for a wide and varied audience. This partnership reiterates the strong hold we have when it comes to quality stories which can be re-created into audio, video, films, graphics and establishes Pratilipi as the home to some of the best stories.”
Meanwhile, Mahaveer Jain, who spearheads Newcomers’ Initiative, said, “Content is our backbone and we are excited to bring forward an ocean of fresh stories and new voices for all the storytellers to make best use of. This partnership will strengthen the entire creative ecosystem of our entertainment industry, everyone should check out their website."
Vijay Subramaniam, Founder and Group CEO at CAN said, “We are excited to be a part of this association; it would bring forth many new writers with fresh stories and widen the landscape of the entertainment industry. We are extremely motivated to take these stories to maximum filmmakers across our country.”
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