Come down for air, a Tasmanian tourism slogan tempts.
Long admired for its fresh air, wild spaces and pristine waters, the island state has been officially recognised for its sustainability credentials.
The city of Launceston has been named the national winner of Keep Australia Beautiful's Tidy Towns Award.
The honour recognises sustainability efforts in regional and rural Australia, with a focus on waste reduction, environmental innovation and community engagement.
Launceston was announced the winner at a ceremony in Beechworth, Victoria, on Saturday night.
"This award isn't just about one town - it's a celebration of every community working to build a cleaner, kinder future and we're proud to support that mission," Keep Australia Beautiful's chief executive Val Southam said.
"Year after year, the Tidy Towns Awards show the best of regional Australia - not just in sustainability but in spirit.
"These winners show that when locals come together with purpose, real change happens."
Rye on Victoria's Mornington Peninsula, Parkes in central western NSW, South Australia's Kingston SE, Ikuntji in the Northern Territory and the Pilbara towns of Port Hedland and South Hedland in Western Australia were the other finalists.
Launceston's Rocherlea Action Project was singled out for its community work, including removing 110 tyres, 1.7 tonnes of waste and three tonnes of scrap metal from the region.
The volunteer group brings residents together for regular clean-up days, barbecue breakfasts and children's activities to foster connection.
More than 4000 volunteers were involved in community environmental, heritage and cultural projects across the six finalist cities and towns.
"Regional towns are stepping up in powerful ways," Ms Southam said.
"They're not just protecting their environments - they're showing what's possible when resilience, purpose and local leadership come together for a better future."
During earlier rounds of Tidy Towns voting, mayor Matthew Garwood hailed the recognition of Launceston's environmental and social initiatives as an "incredible honour".
"This Council is committed to doing whatever we can to help ensure our beautiful region is protected now and into the future," he said.
"I'd like to take this opportunity to thank our dedicated staff who've worked so hard to make these projects what they are and Keep Australia Beautiful for recognising us in this way."
