A Porsche being expensive is not news. These cars always have been, and always will be. But, recently, the automaker implemented price increases across its entire lineup, citing "market conditions." Initially brought to our attention by Road & Track, Porsche has since confirmed these price increases.
"With our customers front of mind, we keep a regular watch on market conditions, absorbing costs where we can and making adjustments only when it’s absolutely necessary to do so," a spokesperson said in a statement. "Where possible, we have taken steps to support our customers, but market conditions necessitate incremental adjustments to MSRP. The price adjustment encompasses all models and varies from model to model, from between 2.3 and 3.6 percent."
Here are the previous and current prices for each Porsche base model.
| Model | New Price | Previous Price | Increase |
| 2025 718 Cayman | $77,395 | $74,795 | 3.5% |
| 2026 911 Carrera | $134,650 | $129,950 | 3.6% |
| 2026 Cayenne | $91,950 | $88,795 | 3.6% |
| 2026 Macan | $66,950 | $65,350 | 2.4% |
| 2026 Panamera | $112,450 | $108,550 | 3.6% |
| 2026 Taycan | $106,250 | $102,550 | 3.6% |
Porsche also tells us, "market conditions necessitate incremental adjustments to individual option pricing and delivery fees from time to time." So, depending on what options your car has, the new price may be more than 3.6 percent higher than it was a few months ago.
Porsche didn't blame tariffs specifically here, but it's one of a handful of volume automakers that doesn't make cars in the US. The company builds all its cars in Germany, except for the Cayenne, which is made in Slovakia, and in very small numbers in Malaysia for that market only.
The Trump administration put a 25-percent tariff on imported automobiles and automobile parts in place back in April, on top of a preexisiting 2.5% import duty. Trump on Saturday threatened a 30-percent tariff on all goods from the EU. This, of course, would apply to all Porsche cars.
Earlier this year, we reported that Porsche is considering starting US production. Obviously, its customers have long been used to paying premium prices for their cars, and while a 3.6 percent increase might not be a huge deal for 911, Taycan, and Panamera buyers, it could be an impediment to customers of less expensive, larger-volume models like the Cayenne and Macan.
Porsche is in a precarious situation right now. Its sales are down globally—especially in China, where buyers are rejecting non-domestic automakers—and customer response to EVs like the Taycan and Macan Electric is less enthusiastic than the automaker hoped. US sales have remained strong, but buyers here aren't adopting EVs as quickly as everyone (including Porsche) thought they would, and tariffs are complicating everything.
It just illustrates the rewriting of the automotive order. Up until recently, Porsche was the envy of the auto industry, wildly profitable and beloved by so many. That's still true today, but the picture is not as rosy in Stuttgart as it once was.
