One of Speyside's most popular single malt whisky brands has unveiled a new modern look.
Benromach has revealed bold new red and white packaging for its bottles, inspired by the distillery’s "history and traditional approach to making their multi-award-winning single malt whisky".
The Forres distillery, which is owned by independent family run whisky firm Gordon & MacPhail, said the new look was inspired by the various notable features the distillery itself is known for.
Andrew Hannah, Head of Brand at Benromach explained: “We took inspiration for our new look from the hand-painted sign that used to adorn the roof over the kiln, along with the distinctive red doors around the distillery and the iconic red-brick chimney.
“The design aims to convey the genuine handcrafted care that goes into Benromach and to serve as a promise that every drop is made in Forres using just four ingredients: barley, water, yeast and the expertise of our distillers.
“Although the design for Benromach has changed, the character, taste and quality of our award-winning single malts remains the same.”
The new look Benromach 10 Years Old, 15 Years Old and 2009 Cask Strength Vintage are exclusively available from The Whisky Exchange - b named Benromach 15 Years Old as its ‘Whisky of the Year 2020’ - in the UK for the next three months.
The whiskies will also be available in specialist retailers in France and Germany from the beginning of June, before being rolled out to markets around the world over the next few months.
