- Colin the Caterpillar, a beloved British sweet treat and birthday party staple since 1990, is set to launch in the United States.
- The iconic caterpillar-shaped candies will be sold exclusively in Target stores nationwide as part of M&S's ongoing partnership with the retailer.
- For his US debut, Colin will be available in three gummy varieties: classic fruit-flavoured sweets, tangy sours, and soft, foam-style treats.
- Colin has garnered an A-list following, with stars like Olivia Rodrigo, Kim Kardashian, and Katy Perry reportedly being fans of the character.
- This launch is part of M&S's wider strategy for global expansion, following the successful introduction of Percy Pig sweets to the US, and comes after M&S won a legal battle over Colin's likeness in the UK.
IN FULL
Much-loved British sweet treat to finally launch in US after shoutout from Olivia Rodrigo
