A couple of weeks ago I mentioned the news that former MTV VJ Adam Curry - a leading advocate of podcasting was taking the whole thing professional.
Now Wired News is carrying what it calls "an audience with the podfather". Here's one answer that sums up why he thought he'd take up the offer:
"After about nine months of building up the momentum, I figured, OK, now I'm gonna commercialize it.
Podcasting is a lot more difficult than dashing off a post on a weblog. Podcasts take time. You have to record and create in real time, and invest more time editing.
There are a lot of people who'd love to do this part time or full time, but that takes money.
Seems that podcasting is, perhaps, something more than audioblogging... and that the increased amount of time and energy spent on creating audio posts could be reflected in the amount of support that listeners are prepared to give to podcasters.