Speculation is at an all time high over when Boots will launch its 2020 70% off sale.
It typically starts offering its huge savings on a Friday in January, however last year it broke tradition and launched its sale in Feburary.
This year, it's been rumoured the 70% off sale will take place on Friday, January 31.
Available in stores only, shoppers tend to queue outside before Boots' open with many items selling out within the first couple of hours.
We visited our local Boots store last year as shoppers went crazy for the bargains.
We witnessed some using IKEA bags instead of shopping baskets so they could carry more to the tills while huge crowds gathered down each of its aisles.
Other shoppers had tactics such as coming together and having one stay at the sidelines, while the other went through the aisles and brought back giftsets.
This video below summed up just how high demand is for the sale:
We also spotted many customers following each other around the store to see if they put down the gift sets in their hands.
In one case, a shopper was carrying the Champneys giftset while another customer followed them round, asking if they were really going to buy it.
Another was screaming at her friend saying: "Get me eight of them, not six gift sets, eight. I haven’t come here for a laugh”
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